Marketing Optimization Engineer

Broughton Partners•Savannah, GA

About The Position

The Marketing Optimization Engineer is a high-impact role at the intersection of technical execution and marketing performance. You'll own the full lifecycle of landing page optimization— from building conversion-focused pages in WordPress and Unbounce to designing and executing A/B testing programs that directly improve lead acquisition costs across our legal marketing portfolio. We operate 12 brands connecting qualified leads to litigation law firms, and every page you build, every test you run, flows through a high-spend paid media ecosystem where precision matters. This role reports to the CTO but will take day-to-day direction and priority from the VP Claimant Activation and will operate embedded with the marketing team, moving at marketing velocity while maintaining engineering quality standards. You'll ship 8-12 tests per month, build dozens of campaign landing pages, and see direct line-of-sight from your code to millions in annual revenue impact. If you're a technical builder who thinks in conversion rates and cost per lead—not just clean code—this role will challenge and reward you.

Requirements

Education: Bachelor's degree in Computer Science, Marketing Technology, Information Systems, or related field preferred. Equivalent practical experience demonstrating technical proficiency and optimization expertise will be considered in lieu of a formal degree
Work Experience: 5-7+ years of hands-on web development focused on landing pages, lead capture, and conversion optimization—preferably in lead generation, legal marketing, insurance, or other high-value consumer acquisition verticals
Proven track record of running structured experimentation programs (A/B tests, MVT) with documented conversion rate improvements and clear ROI attribution
Production experience building and maintaining landing pages in fast-paced environments where campaign deadlines and ad spend urgency drive priorities
Skills Needed: Technical Skills: Strong proficiency in HTML, CSS, and JavaScript—ability to hand-code when page builders fall short, debug cross-browser issues, and optimize client-side performance
Deep experience with Unbounce (or comparable platforms like Instapage, Leadpages)—strong knowledge of the platform's capabilities, limitations, and how to architect scalable page systems within it
WordPress expertise, including working with page builders (Elementor, WPBakery, Divi), custom post types, plugins, and basic PHP for template customization
Tracking and instrumentation: Working knowledge of Google Tag Manager, GA4, conversion pixels, UTM parameters, event tracking, and attribution fundamentals—ability to implement tracking correctly and troubleshoot errors
Conversion optimization knowledge: Understanding of persuasion architecture, form optimization, mobile-first UX, above-the-fold strategy, trust signals, and experiment design methodology

Nice To Haves

GA4/GTM certifications or equivalent technical credentials
Experience with CRM integrations (Salesforce) and marketing automation platforms
Knowledge of fraud detection tools (IPQS, Anura) and bot traffic mitigation
SQL or Python for data analysis
Experience in legal services, personal injury, mass tort, or other litigation marketing verticals

Responsibilities

Build and optimize landing pages and web form experiences at scale across brands, intake sources, case types, and campaigns, improving click-to-lead conversion and downstream funnel performance.
Implement and manage experimentation and iteration cycles (A/B testing, structured hypotheses, QA, and release cadence) to drive measurable improvements across marketing, operational, and financial metrics.
Own measurement readiness and instrumentation execution by maintaining accurate tagging/event tracking, conversion tracking, and integration requirements across CMS and ad tech tools in partnership with analytics.
Partner cross-functionally with Procurement, marketing partners, and analysts to standardize page requirements, reduce rework/vendor dependency, and build a reusable, modular ecosystem of templates and components.
UI Implementation and Visual Execution: Strong ability to translate wireframes, mockups, and marketing briefs into clean, conversion-focused page layouts with attention to visual hierarchy, spacing, and mobile responsiveness
Can execute polished landing pages without designer hand-holding on every element
Comfortable making tactical UI decisions (button styles, form layouts, visual treatments) during rapid testing iterations
Understanding of what makes a page convert: trust signals, CTA placement, above-the-fold strategy, progressive disclosure
Can work within brand guidelines to create on-brand experiences when building pages independently
You're not a graphic designer, but you have a practiced eye for clean, professional layouts