Marketing Ops Manager

LeadsOnline•Plano, TX

About The Position

At LeadsOnline, we bridge the gap between technology and justice, empowering law enforcement agencies with cutting-edge solutions to close cases and serve their communities. Our Account Executives (AEs) play a critical role in our mission, connecting law enforcement agencies with our powerful tools to help them work smarter and faster. Everything we do is grounded in our core values of Service, Energy, Ownership, and People—and we’re looking for someone who embodies these principles. LeadsOnline is looking for Marketing & Digital Operations Manager to be the operational backbone of our marketing organization. You will own the systems, data, and processes that power our go-to-market engine — from CRM architecture and marketing automation to cross-functional campaign execution and, as the foundation matures, paid digital channels. This is a senior, high-impact role and our first dedicated Marketing Operations hire. You will influence marketing strategy through data and insights, partnering closely with Sales, RevOps, and Product Marketing to build scalable infrastructure that drives pipeline and revenue. The opportunity is genuinely greenfield: we are mid-migration from a homegrown CRM to Salesforce, we have not yet stood up a marketing automation platform, and our reporting infrastructure is being built from scratch. Getting these fundamentals right is the year-one mandate. We are looking for a builder and entrepreneur — someone who is energized by ambiguity, excited to define what “good” looks like, and genuinely curious about the role AI and emerging technology play in modern marketing operations. If you thrive at the intersection of technology, analytics, and execution, and can translate complexity into clarity, this role is for you.

Requirements

Must be US Citizen
5+ years in Marketing Operations, Revenue Operations, or blended MOps/demand gen role at a B2B SaaS company, with demonstrated experience building — not just running — systems and processes
Hands-on experience implementing or migrating to a MAP (HubSpot, Marketo, Pardot, or equivalent); owning a platform selection end to end is a strong plus
Proficiency in Salesforce CRM — campaign influence, lead/contact objects, CRM/MAP integration; experience participating in Salesforce implementation is highly preferred
Proven ability to build marketing attribution models and funnel reporting dashboards from scratch
Strong data orientation: SQL or advanced Excel proficiency, comfort with BI tools (Looker Studio, Tableau, Power BI, or similar)
Demonstrated, hands-on use of AI tools in a professional marketing context — you have actually operationalized AI to drive efficiency, not just experimented with it personally
A genuine point of view on where AI is taking marketing operations and the initiative to stay ahead of it; you bring recommendations, not just awareness
Track record of self-direction and ownership in ambiguous, high-growth environments where the playbook doesn’t yet exist
Experience working directly with Sales and RevOps to define lead handoff processes, MQL criteria, and pipeline reporting
Direct hands-on paid media execution experience (LinkedIn, Google Ads) you have personally built and managed campaigns
Exceptional project management skills with the ability to drive multiple workstreams simultaneously
Strong communicator, able to translate technical complexity into business-relevant insights for non-technical stakeholders

Nice To Haves

Experience building or managing a small team (1–3 people)
Familiarity with ABM platforms such as 6sense, Demandbase, or Terminus
Experience with data enrichment tools such as ZoomInfo, Clearbit, or Apollo
Working knowledge of SQL or experience querying data warehouses (Snowflake, BigQuery)
Background in law enforcement technology, public safety, or investigations software

Responsibilities

Own the marketing requirements for the Salesforce CRM implementation — data model, lead/contact objects, campaign tracking, and integration readiness
Lead the evaluation, selection, and implementation of a marketing automation platform fully integrated with Salesforce
Rationalize and build the full MarTech stack from first principles; identify the right tools for where we are today and where we’re going, including AI-powered solutions that create real operational leverage
Actively evaluate and pilot AI tools across the stack — from workflow automation and content personalization to predictive lead scoring and intent signals — and operationalize what works
Design and enforce data hygiene standards across the database: deduplication, enrichment, lifecycle stage management, and compliance with GDPR, CAN-SPAM, and CCPA
Build lead scoring models, segmentation frameworks, and audience definitions that power all targeting downstream
Build the marketing reporting infrastructure from scratch: dashboards covering pipeline contribution, MQL volume and quality, channel ROI, funnel velocity, and CAC trends
Define and document shared marketing-sales definitions for MQL, SQL, and opportunity stages; own the alignment process with Sales Ops and Finance
Own multi-touch attribution modeling so that when we turn on paid channels, we know immediately what’s working
Deliver regular performance insights in weekly, monthly, and quarterly reviews with marketing leadership
Identify opportunities to apply AI-driven analytics — anomaly detection, forecasting, performance insights — to surface signals faster than manual reporting allows
Build, QA, and deploy demand generation campaigns across all current channels: email marketing, lifecycle nurture workflows, and automated programs in the MAP. As the foundation matures, expand execution to include paid digital channels (LinkedIn, Google, programmatic).
Evaluate intent and review platforms (G2, 6sense, Demandbase) as the program matures
Develop operational playbooks and reusable templates that allow the broader marketing team to execute with speed and consistency; look for opportunities to automate repeatable work with AI
Own the integrated campaign calendar, coordinating timing and dependencies across email, content, and event programs
Partner with Sales to own the lead lifecycle end to end — from capture through handoff — including routing rules, SLA definitions, and follow-up tracking
Serve as the primary liaison between Marketing, Sales, RevOps, IT, and Finance on systems, data, and pipeline reporting
Establish team processes, onboarding frameworks, and career development paths for future direct reports (1-3 expected in 12 months)
Facilitate alignment between marketing and sales on lead definitions, SLAs, handoff processes, and funnel accountability
Champion a culture of operational excellence — documented processes, rigorous QA, and a bias toward measurement
Present marketing performance and operational recommendations to senior leadership with clarity and confidence