Marketing Ops Analyst (Hybrid Opportunity)

Hyatt Hotels Corp.•Chicago, IL

38d•$37 - $41•Hybrid

About The Position

Hyatt Hotels Corporation seeks an enthusiastic Analyst to join our Marketing Operations team. In this role, you will be collaborating closely with the Commercial Analytics and Global Marketing teams, where you'll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests. At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best, and fastest growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands and business lines can open the door for exciting career and growth opportunities to our colleagues. As we continue to grow, we never lose sight of what's most important: People. We turn trips into journeys, encounters into experiences and jobs into careers. This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception. What sets us apart is our purpose-to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We're proud to have earned a place on Fortune's prestigious 100 Best Companies to Work For list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy and respect, and making sure everyone feels like they belong. The Analyst will leverage Hyatt's CRM platform (Braze) to ensure the error-free and timely execution of marketing campaigns. This role involves building and managing audience segments, orchestrating journeys, implementing A/B tests, and analyzing campaign performance to drive engagement and conversion. It requires strong business acumen combined with data and analytics skills to translate stakeholder objectives into systematic rules and procedures.

Requirements

Bachelor's degree with a quantitative emphasis.
2 years of experience in a Marketing Operations or Campaign Analytics role.
Braze experience is strongly preferred.
Proficiency in SQL and Braze's Audience Builder logic and ability to interpret and troubleshoot audience segmentation queries.
Experience analyzing large transactional databases.
Strong analytical skills with experience in campaign analysis, experimentation, and visualization tools (e.g. Tableau, Thoughtspot).
High attention to detail with the ability to thoroughly QA their own and team members' work.
Ability to collaborate within cross-functional workstreams, balancing multiple priorities and deadlines while effectively partnering with team members and stakeholders.

Nice To Haves

Braze, Tableau, and/or Thoughtspot certification a plus.

Responsibilities

Translate business requirements to build and maintain audience logic for marketing and lifecycle campaigns.
Design and implement multi-channel, multi-touch journeys in collaboration with Marketing and CRM teams.
Coordinate with template development and QA teams to ensure seamless, error-free execution of campaigns.
Set up and monitor A/B tests, testing subject lines, message content, send times, and channel mix. Interpret results and make recommendations.
Analyze campaign results to understand engagement and conversion performance. Develop dashboards and visualizations for stakeholders.

Benefits

Annual allotment of free hotel stays at Hyatt hotels globally
Flexible work schedule
Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
Paid Time Off, Medical, Dental, Vision, 401K with company match

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