Marketing Operations Specialist

Live Oak Bank•Wilmington, NC

43d•$70,000 - $110,000

About The Position

We are seeking a Marketing Operations Specialist to support and optimize our marketing technology stack, maintain data quality, and execute marketing campaigns with precision. This role is essential to ensuring our marketing tools work seamlessly together and that our marketing team has the data and automation they need to succeed. The ideal candidate will be detail-oriented, technically savvy, and eager to learn how marketing technology drives business results. You'll work hands-on with HubSpot, Google Analytics, SEO tools, and marketing automation while developing your expertise in marketing operations.

Requirements

2-4 years of experience in marketing operations, marketing coordination, or a similar role
Hands-on experience with HubSpot CRM and Marketing Hub Enterprise, including email creation, workflow automation, and list management
Working knowledge of Google Analytics, including basic tracking setup and report creation
Solid understanding of SEO principles and how to optimize content for search engines
Strong attention to detail and ability to maintain data accuracy across systems
Comfortable learning new marketing tools and technologies quickly
Strong analytical skills with ability to interpret data and identify trends
Excellent organizational skills and ability to manage multiple tasks simultaneously
Clear communicator who can collaborate effectively with marketing team members
Process-oriented mindset with eagerness to document and improve workflows

Nice To Haves

HubSpot certification (any level) or demonstrated platform expertise
Google Analytics certification or equivalent training
Experience with additional marketing tools like Salesforce, WordPress, or social media management platforms
Solid knowledge of HTML/CSS or willingness to learn
Understanding of marketing funnels and lead lifecycle stages
Experience with data visualization or reporting tools
Bachelor's degree in Marketing, Business, Communications, or related field

Responsibilities

Execute and maintain marketing automation workflows in HubSpot, including email campaigns, lead nurturing sequences, and form configurations
Set up and monitor Google Analytics tracking to ensure accurate data collection and reporting on campaign performance
Support SEO initiatives by implementing on-page optimization, conducting keyword research, and tracking organic search performance
Manage marketing database hygiene, including list segmentation, data imports, duplicate management, and contact record updates
Create and maintain marketing reports and dashboards that track key metrics like lead generation, email performance, and website traffic
Troubleshoot technical issues with marketing tools and coordinate with vendors or IT when needed
Test and QA marketing campaigns, landing pages, and forms before launch to ensure proper functionality
Document marketing processes, workflows, and best practices to maintain operational consistency
Assist with integration between HubSpot and other business systems to maintain data flow and accuracy
Stay up-to-date on marketing technology features and recommend improvements to existing workflows