Marketing Operations Specialist

Staples • Framingham, MA

265d

About The Position

Staples is business to business. You're what binds us together. Our marketing team is charged with an important task - sharing our Staples story. We use customer data and analytics to help us understand and improve our customers' experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

Requirements

• BA/BS degree in Marketing, Business, or a related field or equivalent work experience
• 2+ year of marketing experience managing marketing-based email campaigns or Digital Marketing or Marketing Automation experience
• 2+ years of progressively complex experience in marketing operations or a related field

Nice To Haves

• Master's degree in marketing or a related field
• Experience with marketing automation tools and platforms
• Proficiency in data analytics tools and methodologies
• Marketo experience

Responsibilities

• Build and execute Email campaigns using Marketo as the automation platform
• Project manage email campaign execution, including schedule, deliverables, content, data, and reporting
• Act as a subject matter expert to advise our marketing partners on best practices for campaign development
• Recommend how data can be used to increase personalization and dynamic content into our email campaigns
• Build out email nurture streams and trigger campaigns to increase automation
• Work with business partners to ensure you have all program requirements and recommend logical and efficient solutions to execute their campaigns
• Perform complete end-to-end testing of all projects to ensure flawless execution
• Partner with Trade Show marketing team to capture show data and route leads to the sales team and/or email streams
• Execute A/B testing as needed; recommend best practices to set up and execute tests
• Provide campaign reporting and ongoing monitoring
• Troubleshoot technical issues as they arise
• Educate partners on marketing automation best practices
• Manage our technical vendors/consultants as needed
• Execute marketing campaigns and strategies, ensuring alignment with the company's overall objectives
• Analyze campaign performance and make data-driven recommendations for optimization
• Coordinate with internal teams and external peers to ensure timely delivery of marketing activities
• Stay updated with the latest marketing technologies and trends to incorporate best practices
• Handle short-term marketing assignments that require independent judgment
• Offer recommendations on process improvement solutions within the marketing sphere
• Collaborate with the content and design teams to ensure brand consistency across all marketing platforms

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts
• Company Match 401(k)
• Physical and Mental Health Wellness programs
• and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Merchant Wholesalers, Nondurable Goods
• Education Level: Bachelor's degree