Marketing Operations Manager

Arrow Electronics Inc,-posted about 2 months ago
Full-time • Mid Level
Hybrid • Denver, CO
5,001-10,000 employees
Merchant Wholesalers, Durable Goods
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Arrow Supply Chain is a leading provider of global supply chain solutions, helping businesses optimize and manage complex operations across industries. Our marketing team supports Arrow Global Supply Chain Solutions, SiliconExpert, and Converge, driving engagement, lead generation, and revenue growth through strategic marketing initiatives. Arrow Supply Chain is seeking a highly skilled and innovative Marketing Operations Manager to lead the management of our marketing technology stack, automation processes, analytics, and website integrations. This role requires expertise in HubSpot, WordPress, and web development best practices to drive strategic decision-making, optimize campaigns, and ensure high-performing digital experiences across multiple brands.

  • Administer and optimize the marketing tech stack, including HubSpot, WordPress, CRM integrations, and analytics platforms.
  • Oversee seamless integrations between WordPress and HubSpot to support website forms, landing pages, and lead tracking.
  • Evaluate, recommend, and implement new tools and AI-driven solutions to improve marketing efficiency and effectiveness.
  • Apply WordPress and web development knowledge to guide decisions on website projects, best practices, and internal team conversations.
  • Collaborate with internal web and development teams to ensure marketing objectives are executed effectively and efficiently.
  • Provide strategic input on website optimization, conversion paths, and user experience improvements.
  • Build, manage, and optimize automated marketing workflows and lead nurturing programs.
  • Conduct A/B testing and multivariate experiments to continually improve email, landing page, and website performance.
  • Leverage AI tools to streamline processes and enhance personalization and campaign effectiveness.
  • Develop and maintain dashboards, reports, and performance metrics to measure campaign effectiveness and ROI.
  • Ensure data integrity across HubSpot, website analytics, and CRM systems.
  • Provide actionable insights to marketing and sales teams to support data-driven decisions.
  • Define and implement marketing operations best practices, processes, and governance across all campaigns and brands.
  • Collaborate with marketing, sales, and product teams to ensure seamless lead management and campaign execution.
  • Partner with marketing leads for Arrow Global Supply Chain Solutions, SiliconExpert, and Converge to translate business objectives into actionable marketing operations strategies.
  • Bachelor's degree in Marketing, Business, Web Development, or related field. MBA is a plus.
  • 5+ years of experience in marketing operations, marketing automation, or a similar role.
  • Hands-on experience with HubSpot and WordPress, including integrations between the two.
  • Solid knowledge of WordPress development, web technologies, and web best practices.
  • Strong skills in A/B testing, experimentation, and conversion optimization.
  • Experience using AI-driven marketing tools and automation to improve efficiency.
  • Strong understanding of marketing data, lead scoring, reporting, and attribution.
  • Excellent project management, communication, and analytical skills.
  • Experience with B2B marketing, particularly in technology, manufacturing, or supply chain solutions.
  • Knowledge of GDPR, CAN-SPAM, and other marketing compliance regulations.
  • Familiarity with advanced analytics tools, SQL, or business intelligence platforms.
  • Medical, Dental, Vision Insurance
  • 401k, With Matching Contributions
  • Short-Term/Long-Term Disability Insurance
  • Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
  • Paid Time Off (including sick, holiday, vacation, etc.)
  • Tuition Reimbursement
  • Growth Opportunities
  • Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)
  • On-site Café with Catering Option for Busy Lifestyles
  • 24/7/365 On-site Gym and Lockers, Free for Use to All Employees!
  • Bike Racks
  • And more!
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