Dick's Sporting Goods-posted 4 months ago
$130,000 - $150,000/Yr
Full-time • Mid Level
Remote • New York, NY
5,001-10,000 employees
Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

As our Marketing Operations Manager, you will align and optimize the marketing department, processes, and technologies to enhance revenue generation and overall business efficiency. You will streamline operations, improve collaboration, and drive revenue through data-driven decision-making and process improvement. You will ensure the tools are working proficiently to meet GameChanger's marketing objectives. You will report to our Director of Growth Marketing.

  • Manage our marketing tools, including Braze and Hightouch, ensuring data integrity and system performance.
  • Support the owners of other marketing tools, including AppsFlyer and HubSpot, through assistance with integration and maintenance.
  • Build marketing workflows, lead scoring models, custom events, and data validation rules to support our goals.
  • Collaborate with product, engineering, and data teams to integrate marketing systems with CRM, CDP, and other business systems, ensuring seamless data exchange and synchronization.
  • Manage deep linking, link-building strategies, and support the marketing team in tracking across all channels to enhance campaign performance and ensure accurate attribution.
  • Maintain technical documentation of marketing systems, including system architecture, data flows, and technical specifications.
  • Troubleshoot and resolve technical issues with marketing systems, working with our teams and external vendors to ensure resolution.
  • 5+ years of experience in marketing operations, with a focus on marketing automation platforms and system administration.
  • Experience with marketing automation platforms and/or customer engagement platforms, including configuration, customization, and integration.
  • Experience with data management, including data modeling, data quality, data governance, and querying data using SQL.
  • Experience working with an MMP (AppsFlyer preferred) to track app campaign performance and ensure accurate attribution.
  • Knowledge of CRM systems and experience integrating marketing automation platforms with CRM.
  • Certification in Braze and experience writing advanced liquid.
  • Work remotely throughout the US or from our well-furnished, modern office in Manhattan, NY.
  • Unlimited vacation policy.
  • Paid volunteer opportunities.
  • Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology.
  • WFH stipend - $500 annually to make your WFH situation comfortable.
  • Learning stipend - $500 annually towards continued development.
  • Monthly physical, mental, wellness & learning stipend offered through Holisticly.
  • Monthly lifestyle stipend offered through Fringe.
  • Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.
  • Retirement savings - Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match.
  • Life insurance - basic life, supplemental life, and dependent life.
  • Disability leave - short-term disability and long-term disability.
  • Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.
  • Family building benefits offered through Progyny.
  • DICK'S Sporting Goods and their family of brands teammate discount.
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