BambooHR-posted 2 months ago
Full-time • Mid Level
UT
1,001-5,000 employees

The Marketing Operations Manager plays a vital role in enhancing the performance, scalability, and efficiency of BambooHR’s customer marketing department. This individual contributor position focuses on owning, executing, and optimizing marketing processes, managing cross-functional projects, and providing data-backed insights that improve campaign performance and marketing ROI. This is a great opportunity for a high-performing Marketing Ops professional ready to take on larger strategic initiatives, manage complex workflows, and help shape scalable marketing systems. This role requires sharp problem-solving skills, operational agility, and a strong sense of ownership. As a bridge between marketing strategy and execution, you’ll partner closely with cross-functional teams and help drive the success of BambooHR’s end-to-end customer journey. Our Marketing Ops team supports marketing channels and campaigns, from prospect acquisition to customer retention and expansion. We work closely with Marketing Analytics and all major marketing functions to streamline processes, ensure cross-team alignment, and execute strategic initiatives that drive revenue growth.

  • Lead key operational initiatives and strategic projects across marketing, ensuring delivery within timelines and scope.
  • Drive execution on roadmap items, proactively manage blockers, and communicate progress to stakeholders.
  • Own the operational setup for customer success webinars (defining templates, QA processes, post-event routing logic, and basic reporting).
  • Scope, build, and scale processes to support customer advocacy programs (references, reviews, testimonials, referrals/community workflows) with clear intake, routing, and tracking.
  • Evaluate and optimize marketing workflows, introduce best practices, and streamline day-to-day campaign execution processes to increase efficiency and consistency across teams.
  • Design repeatable, scalable processes for customer marketing, advocacy, and retention initiatives.
  • Partner closely with Customer Marketing, CX Operations, Product Marketing, Sales Ops/RevOps, and Marketing Analytics to align on campaign objectives, lead flow, attribution requirements, and data quality.
  • Coordinate with Campaign Ops for webinar builds and email and with Platform Ops for tool configuration/integrations.
  • Assist with execution of marketing campaigns within our tech stack (e.g., Marketo, Salesforce, Goldcast, LeanData).
  • Troubleshoot and improve operational processes related to database segmentation, customer advocacy, and retention campaign tracking.
  • Analyze marketing performance metrics to identify insights and inform future decisions.
  • Partner with Marketing Analytics to surface actionable findings and support stakeholder reporting needs.
  • Maintain clear documentation of workflows, processes, and systems usage.
  • Enable marketing team adoption of tools and ensure accurate and scalable operations.
  • 3–5 years of Marketing Operations or related experience in a B2B SaaS environment.
  • Strong understanding of marketing campaign workflows, lead funnel management, lead scoring and segmentation, and RevOps best practices.
  • Hands-on experience with Marketo, Salesforce, Goldcast or other webinar platform, and other marketing technologies.
  • Demonstrated ability to plan, prioritize, and deliver projects with multiple stakeholders.
  • Comfortable working with data to identify trends, troubleshoot issues, and drive decisions.
  • Strong communicator across functions and formats, from project updates to technical documentation.
  • Collaborative mindset with a proactive approach to solving problems.
  • Bachelor’s degree or equivalent work experience.
  • SaaS marketing ops experience with campaign execution and lead lifecycle management.
  • Exposure to customer advocacy/community/referral platforms and/or Pendo.
  • Familiarity with Wrike or similar project management tools.
  • A curiosity for systems and a knack for process optimization.
  • Certifications in Marketo, Salesforce.
  • Comprehensive health, life, and disability insurance.
  • Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off.
  • 401k plans with up to 6% company match.
  • $2000 Paid-Paid Vacation bonus.
  • EAP through Headspace.
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