Marketing Operations Manager (RapidScale)

Cox Communications • Raleigh, NC

310d • $87,200 - $130,800 • Remote

About The Position

At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable, managed cloud solutions, we help businesses simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure, and Google, as well as a full set of private cloud and cybersecurity solutions, RapidScale helps companies turn technology into their biggest competitive advantage. As part of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience. Join us in delivering cutting-edge cloud and managed IT solutions for SMBs and enterprises. Position Overview: We are seeking a detail-oriented and strategic Marketing Operations Manager to oversee the operational management and optimization of our marketing initiatives. Reporting to our Director of Demand Generation, the ideal candidate will act as a bridge between strategy and execution, ensuring the marketing team has the tools, processes, and insights needed to succeed, while also aligning closely with sales and other key business functions. The successful candidate will possess a strong analytical mindset, exceptional project management skills, and a passion for driving results through effective marketing processes and technologies.

Requirements

• Bachelor's degree in a related discipline and 6 years' experience in a related field.
• Proficiency in CRM platforms and marketing automation tools (e.g., HubSpot, Marketo), ABM platforms (Demandbase, 6Sense), SFDC, and analytics platforms (e.g., Google Analytics).
• Proficiency in data analysis tools (PowerBI), with the ability to interpret metrics and create actionable insights.
• Experience with budgeting and financial analysis across multiple teams or departments.
• Skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions.

Nice To Haves

• Familiarity with digital marketing channels, including SEO, PPC, and social media.
• Familiarity with process optimization.
• Knowledge of data privacy regulations and best practices.

Responsibilities

• Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness.
• Manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively.
• Monitor and analyze marketing performance metrics, tracking marketing's contribution to pipeline and revenue generation, and providing actionable insights to improve pipeline and revenue effectiveness.
• Prepare and present regular reports on marketing performance and ROI to stakeholders.
• Continuously analyze and optimize marketing spend and channel effectiveness to ensure a high return on investment.
• Analyze and provide feedback and insights on lead quality and funnel impact.
• Manage the governance of customer and prospect data, ensuring it is accurate, clean, and up-to-date.
• Manage the marketing budget, under the leadership of the CMO, and in collaboration with finance, and marketing leadership stakeholders.
• Identify cost-saving opportunities and optimize resource allocation.
• Oversee lead creation, nurturing and scoring processes, ensuring that leads are properly segmented and moved through the sales funnel in coordination with sales operations.
• Ensure that the handoff between marketing and sales is smooth and that leads are responded to promptly and accurately.
• Oversee the planning and execution of marketing campaigns, ensuring they align with overall business objectives.
• Coordinate cross-functional teams to ensure timely delivery of projects.
• Work closely with the marketing team to support cohesive strategies that drive brand awareness, engagement, and pipeline and meeting generation through effective use of marketing tech stack and best practices.
• Liaise with external vendors and partners to enhance marketing efforts and initiatives.

Benefits

• Flexible vacation policy allowing employees to take as much vacation with pay as they deem consistent with their duties.
• Seven paid holidays throughout the calendar year.
• Up to 160 hours of paid wellness annually for their own wellness or that of family members.
• Additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
• Health care insurance (medical, dental, vision).
• Retirement planning (401(k)).
• Paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Broadcasting and Content Providers
• Education Level: Bachelor's degree