Marketing Operations Lead

XBOW

6d • Remote

About The Position

As our Marketing Operations Lead, you will be the technical architect behind our growth engine. You will manage the systems that attract, identify, and convert our most valuable accounts. Joining a fast-growing RevOps organization, you will bridge the gap between top-of-funnel organic growth (SEO/GA4) and bottom-of-funnel conversion (Salesforce/RevenueHero). Your mission is to ensure our tech stack is integrated, our data is actionable, and our ABM strategies are flawlessly executed.

Requirements

• Salesforce Expert: Deep knowledge of Salesforce (SFDC) as a central hub for reporting and lead flow.
• Automation Mastery: Extensive experience with Customer.io or other major Marketing Automation Platforms.
• Web Analytics: Proven experience configuring and pulling insights from GA4.
• RevOps/MOPs Background: 5+ years in a technical marketing or revenue operations role.

Nice To Haves

• ABM Platforms: Hands-on experience with 6sense, Demandbase, or Terminus.
• SEO Tooling: Familiarity with Semrush, Ahrefs, or Moz.
• RevOps Stack: Experience with MadKudu, ZoomInfo, Gong.io, or SampLead.
• Conversion Tools: Experience with RevenueHero or Qualified.
• Productivity Tools: Experience with Slack, Notion, Miro, Figma.

Responsibilities

• Marketing Automation: Own the administration of Customer.io and secondary MAPs, ensuring event-based triggers and workflows are optimized.
• ABM Platform Ownership: Lead the implementation and management of ABM platforms (e.g., 6sense, Demandbase, or RollWorks) to identify in-market accounts and orchestrate multi-channel plays.
• Inbound Conversion: Manage web-to-meeting tooling (RevenueHero.io) and website agents (e.g., Qualified) to ensure high-intent traffic converts instantly.
• Analytics & Attribution: Manage GA4 configuration, including event tracking, cross-domain measurement, and integration with Salesforce for full-funnel attribution.
• Organic Growth Support: Oversee the administration of SEO tooling (e.g., Semrush, Ahrefs) to ensure the Marketing team has the data needed for keyword strategy and technical audits.
• Web Ops: Partner with web teams to ensure tracking pixels, UTM parameters, and SEO metadata are consistent across all digital properties.
• Advanced Scoring: Maintain Lead and Account Scoring models (utilizing tools like MadKudu) to prioritize high-value targets.
• Routing & Logic: Manage complex Lead Routing in Salesforce to ensure the right rep gets the right lead at the right time.
• Campaign Support: Facilitate lead list loading, campaign hierarchy in Salesforce, and the technical setup for integrated ABM campaigns.

Benefits

• Compensation & Equity: Competitive salary, clear performance-based incentives, and equity package, making you an integral part of XBOW’s growth story.
• Career Growth: Significant opportunities to progress within the sales organization and shape your career trajectory as we scale.
• Meaningful Work: You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees