Marketing Operations Lead, Community Lifecycle

24d•Remote

About The Position

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 116 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com. We are looking for a Senior Lifecycle Operations Lead to join our Community Growth team. This is a highly cross-functional role that will involve working with Product, Engineering, IT, Legal and Community. Community Lifecycle is a newer function for Reddit. This role will be instrumental in fixing and optimizing this community growth funnel. This role focuses on defining and creating automated workflows and interventions for every stage of a community’s journey, ensuring the team’s impact scales. Location: Remote-US

Requirements

6+ years of experience in marketing operations, marketing technology, or a related field, with expertise in HubSpot management and automation
Proven ability to build and manage workflows, nurture strategies, and lead/contact routing systems
Strong understanding of marketing best practices and processes, with a focus on data cleanliness and accuracy
Experience with HubSpot, Hex, Google Analytics, or similar tools
Strong analytical and problem solving skills, with the ability to optimize MarTech systems for business impact
Excellent communication and collaboration skills, with experience partnering across teams like DS, Product, IT, Legal
Proactive and results-oriented mindset with the ability to drive projects from start to finish.
Familiarity with Reddit’s community culture, user trends, and behaviors

Nice To Haves

Systems thinker that can build 0 to 1
Experience with infrastructure buildout and internal tooling
You deeply understand and identify with Reddit and Redditors, and are eager to uncover insights and unlock remarkable and scalable initiatives
Data driven, with experience establishing metrics
Proven, autonomously-driven operational impact with escalating responsibility in a marketing or community marketing function
Experience working within a variety of CRMs and ESPs (HubSpot experience a bonus)
Self starter with a bias towards execution

Responsibilities

Own & Execute Scaled Tooling Community Growth Roadmap: Lead the design and execution of the Community Growth Funnel roadmap, identifying the necessary technical infrastructure, data signals, and automated workflows to unlock community health and growth.
Build Scaled Channel Operations: Partner closely with Product, Engineering, and Data Science teams to build the technical foundation of diversified channels. This includes making channel requests and building technical roadmaps.
Signal Optimization: Work closely with Data Science to refine community health signals, pinpoint opportunities, and eliminate gaps in the community's journey.
Drive Channel Strategy: Define and drive comprehensive strategic vision for email, push notifications, and app channels aligned with Reddit’s community growth goals and targets
Serve as the owner and admin of our Community HubSpot tooling, overseeing data piping, workflow strategies, and campaign health, and more
Partner with Analytics, Community, IT, and product to optimize all community marketing tools and systems - internal and external
Own technical side contact management, including list health, data cleanliness, list imports, and form embeds
Evaluate tooling agency partners, and source potential partners
Map the entire internal and external channel slate, identifying largest opportunities
Build and own the roadmap for tooling improvements across third-party and internal tooling
Ensure seamless coordination across multiple stakeholders on infrastructure projects, with no major disruptions
Own multi-channel content calendar across community initiatives
Manage the tooling and infrastructure needed to support community marketing campaigns, from setup to post-launch
Work closely with channel marketers to support in meeting campaign objectives

Benefits

Comprehensive Healthcare Benefits and Income Replacement Programs
401k with Employer Match
Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave

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