Marketing Operations Consultant, Specialist

VanguardMalvern, PA
2dHybrid

About The Position

At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience. About Us Vanguard, one of the world's largest investment management companies, serves individual investors, institutions, employer-sponsored retirement plans, and financial professionals. We have a diverse and talented crew with a culture that promotes teamwork, along with an unwavering focus on serving our clients' best interests. This website uses "cookies" to distinguish you from other users. A cookie is a small file of letters and numbers placed on your computer or device. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site and services. The cookies are stored locally on your computer or mobile device. To accept cookies you can continue browsing as normal. Or you can go to our Privacy Policy to read more information and learn how to change your preferences.

Requirements

  • Minimum five years related work experience.
  • Undergraduate degree or equivalent combination of training and experience.

Responsibilities

  • Leverages data driven analysis to support business goals. Provides recommendations on campaign targeting, channel strategy, and segmentation.
  • Develops and designs testing to drive campaign improvements. Analyzes campaign results, documents and communicates implications and provides recommendations for improvements.
  • Partners with others on the application of modeling and analytics to improve the effectiveness and efficiency of the campaign. Provides context on campaign results, and determines new insights or trends.
  • Develops performance assumptions for campaigns based on historical campaign performance. Analyzes actual costs versus forecast and budget to identify future capacity.
  • Develops and manages consultative relationships with Marketing Managers.
  • Participates in special projects and performs other duties as assigned.
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