Marketing Operations & Campaign Specialist
About The Position
Toyota Material Handling North America, Inc. is seeking a hands-on, detail-oriented Marketing Operations & Campaign Specialist to support digital execution, marketing workflow management, and campaign orchestration across our organization. This role is ideal for someone who enjoys working directly in marketing systems, partnering cross-functionally to bring campaigns to life, and maintaining operational excellence behind the scenes. You will work closely with Marketing Communications, Product Marketing, Sales, Dealer teams, and Marketing Operations leadership to execute digital initiatives and ensure our marketing processes run smoothly.
Requirements
- Bachelor’s Degree
- Experience working in marketing automation and CMS platforms (e.g., Eloqua, Sitecore, or similar tools)
- Experience administering or heavily using project management/workflow tools (e.g., Wrike, Asana, Workfront, etc.)
- Strong organizational skills with attention to detail
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Effective communication skills and ability to work cross-functionally
Nice To Haves
- Experience in B2B marketing environments
- Familiarity with dealer or channel-based marketing models
- Experience supporting product launches
- Comfort working directly in CRM-integrated marketing systems
Responsibilities
- Digital Execution & Platform Management
- Build and maintain website pages and digital content in platforms such as Sitecore in partnership with Marketing Communications
- Execute marketing automation programs in Eloqua, including email builds, segmentation, targeting, and scheduling
- Support new product launches by coordinating digital assets and ensuring timely execution across web and email
- Assist dealer and field marketing teams with digital campaign setup, targeting lists, and activation support
- Ensure CRM integration and lead routing processes are functioning accurately to support sales follow-up
- Wrike Administration & Marketing Workflow Management
- Serve as the Wrike subject matter expert (SME) for the Marketing team
- Build and maintain dashboards and reporting to provide visibility into campaign and project status
- Administer and maintain the Marketing Wrike Space, including workflows, automations, request forms, and permissions
- Monitor system hygiene and adoption (e.g., due dates, required fields, usage consistency)
- Partner with Marketing Operations leadership to continuously improve workflow efficiency and documentation
- Pull and produce project and campaign performance reports as needed
- Campaign Planning & Orchestration
- Plan and execute multi-channel marketing campaigns across email, web, paid media, and CRM in alignment with business priorities
- Build and manage campaign workflows in marketing automation platforms (e.g., Eloqua)
- Coordinate campaign timing and messaging across internal stakeholders (product marketing, sales, channel marketing)
- Maintain campaign calendars, documentation, and process standards
- Monitor campaign performance and recommend optimizations based on engagement and pipeline impact
- Support dealer and field marketing teams with campaign assets, targeting lists, and reporting
Benefits
- Competitive Salary
- Performance Bonus
- Generous Paid Time Off and 13 Paid Holidays
- Affordable Medical plans and no-cost Dental & Vision options
- 100% 401(k) match up to 6%
- Company-Paid Life Insurance, Short-Term Disability, and Long-Term Disability
- Tuition Assistance Program
- Employee Assistance Program (EAP) with access to mental health care, legal support, and financial guidance
- Recognition and Kaizen (continuous improvement) Reward Programs
- Meaningful opportunities for personal and professional development
- Best in class work culture!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
