Marketing Operations and Insights Manager - CRM

Medtronic • Mounds View, MN

76d • $156,000 - $234,000

About The Position

At Medtronic, you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. Reporting to the Vice President of Global Marketing and Communications, the Sr. Group Marketing Operations and Insights Manager is responsible for facilitating strategic prioritization and commercial marketing excellence. Success in the role will rely heavily on the ability to manage matrixed cross-functional teams, synthesize complex data into succinct findings, derive strategic insights, and communicate findings and perspectives to all levels of the organization, including senior and executive management, global partners, and US field team members.

Requirements

• Bachelor's Degree in Business, Marketing, Engineering, or related field.
• 7+ years with increasing responsibility in marketing and/or sales, with strong preference for medical device experience or advanced degree with a minimum of 5+ years marketing and/or sales experience.
• Clear structured thinking with ability to take concepts from idea to action.
• Proven track record recruiting, leading and developing teams.
• Strong analytical mindset and ability to make data-driven decisions.
• Strong marketing fundamentals in targeting, segmentation, positioning and channel management.
• Global mindset.
• Ability to collaborate with sales, marketing, regions, and functions as well as customers.
• Experience developing and executing new strategic approaches.
• Proven track record of building cross-functional allies.

Nice To Haves

• MBA or Master's Degree with a minimum of 8 years of relevant experience.
• 5+ years people management experience with proven ability to lead and motivate team.
• Experience in medical devices, healthcare, management consulting and/or investment banking desirable.
• Experience in a Business Development and/or Strategy function.
• Advanced Microsoft Word, Excel and PowerPoint skills, Power BI, ability to build and maintain dashboards.
• Demonstrated success in people or program management.
• Strong strategic and analytical thinker.
• Experience generating creative new business ideas and strategies.
• Outstanding analytical abilities, financial acumen and business judgment.
• Experience in financial modeling including the ability to perform sensitivity analyses and critically interpret the results.
• Experience with developing strategic business plans.
• Strong understanding of market research techniques and ability to draw conclusions from the data.
• Outstanding communication skills, including the ability to summarize complex strategies and data in a clear and concise manner.

Responsibilities

• Accelerate commercial enablement through strong partnership with marketing and field leadership teams, primarily focused on the US region.
• Develop analytical capability to measure impact of key marketing programs and initiatives.
• Create, measure and distribute dashboards on the impact of digital marketing strategies.
• Provide actionable insights to help shape data-driven decision making.
• Implement operational innovation to enhance the capabilities of the commercial marketing organization.
• Lead and develop a team of individual contributors.
• Serve as the hub for all marketing organization, global, and US field communications.
• Ensure consistent methods of measurement across channels and audience.
• Align timing of critical programs cross function to ensure adequate field focus and full support from the various marketing functions.
• Collaborate with marketing leadership to develop annual and quarterly goals, metrics for the team, track progress and report on performance.
• Function as a thought partner and serve in an advisory capacity to marketing and commercial leadership teams.
• Facilitate operations functions in coordination with global marketing and commercial leaders, finance, and other relevant partners.
• Lead the preparation of key marketing team deliverables.
• Create, manage and develop a new Marketing Operations and Insights organization.
• Support the annual strategic planning processes for the CRM division, focusing on marketing needs.
• Develop processes to facilitate functional alignment to strategic plans and objectives for CRM marketing.
• Coordinate and lead strategic initiatives for the marketing function and global partners.
• Lead analytics for commercial marketing team, through development of comprehensive and standardized view of activities.
• Prepare business proposals, make strategic recommendations, and implement and maintain strategic and operational plans.
• Build a digital infrastructure to support future marketing endeavors.
• Develop and execute a Global and US communications strategy.
• Triage and respond to urgent business issues and opportunities as they arise.

Benefits

• Competitive Salary and flexible Benefits Package.
• Health, Dental and vision insurance.
• Health Savings Account.
• Healthcare Flexible Spending Account.
• Life insurance.
• Long-term disability leave.
• Dependent daycare spending account.
• Tuition assistance/reimbursement.
• Incentive plans.
• 401(k) plan plus employer contribution and match.
• Short-term disability.
• Paid time off.
• Paid holidays.
• Employee Stock Purchase Plan.
• Employee Assistance Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees