Marketing Operations and Analyst

The Suddath Companies • Jacksonville, FL

3d

About The Position

Responsible to empower the marketing team through analytics, HubSpot optimization and AI enablement. Research new HubSpot capabilities, translate them into clear user guidance and support reporting in Power BI. Help drive AI adoption by building practical workflows, training resources and guardrails. You will report to the Senior Manager of Marketing Insights & Operations. This is an early-career role designed for a hands-on builder who wants to master the intersection of data, technology and AI.

Requirements

• 2+ years of experience in marketing operations, analytics, business analysis or a similar role
• HubSpot experience as a daily user (HubSpot Academy certifications preferred)
• Exposure to Power BI, Tableau or similar BI tools
• Strong Excel/Google Sheets skills (pivot tables, vlookups)
• Comfort working with data, documenting processes and presenting clear recommendations
• Strong curiosity, attention to detail and the ability to learn new software quickly
• An AI-forward mindset focused on using tools to solve business problems with responsible guardrails
• Bachelor's degree (B. A.) from four-year college or university; or two+ related experience and/or training in Marketing; or equivalent combination of education and experience.
• Ability to speak effectively before groups of customers or employees of organization.
• Excellent written and verbal communication skills.
• Basic math skills required
• Ability to apply concepts of basic algebra and geometry.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• To perform this job successfully, an individual should have strong knowledge of Microsoft Office Suite, and the ability to learn and effectively use software applications and other applications used in the performance of job duties.
• Ability to prioritize and re-prioritize as situations and needs change throughout the workday
• Ability to multi-task and organize workflow to manage daily responsibilities, meet deadlines and prioritize work

Nice To Haves

• HubSpot Academy certifications preferred

Responsibilities

• HubSpot Feature Discovery & Rollout Support (20%)
• Evaluate new HubSpot releases and beta features to identify specific opportunities that align with current organizational goals and friction points.
• Translate business needs from marketing and sales stakeholders into clear technical requirements and user stories for implementation by the HubSpot Admin.
• Conduct User Acceptance Testing (UAT) to ensure new workflows and features solve the intended business problem before they are released to the team.
• Create context-driven rollout notes and training materials that explain why and how users should utilize specific features to achieve their KPIs.
• Reporting & Analytics Support (20%)
• Support the maintenance of Power BI dashboards and visual reports
• Support lead-to-cash reporting data collection across key segments
• Create standardized scorecards and visualizations for stakeholder meetings
• Project Support & Analysis (20%)
• Support discovery and requirements gathering for new workflows and integrations
• Document current state processes (SOPs) and help define future state needs
• Support campaign performance analysis and tracking hygiene including UTM creation and management
• Provide analytical support for channel performance evaluation (Web, Social, Email)
• AI Enablement & Automation (20%)
• Audit existing marketing workflows to identify repetitive, manual tasks suitable for AI automation to increase team efficiency.
• Develop and standardize prompt libraries to ensure consistent brand voice and high-quality outputs across the marketing team
• Leverage AI tools to support data hygiene efforts, such as cleaning and normalizing database records for better segmentation.
• Act as the quality assurance lead for AI initiatives, validating outputs for accuracy and compliance before deployment.
• Help maintain guardrails for privacy, accuracy and brand risk

Benefits

• A competitive wage with a comprehensive benefits package, including a 401(k) plan with company matching
• Weekly pay for hourly-paid employees.
• Biweekly pay for salaried employees.
• Paid Time Off (PTO) and paid company holidays
• A tuition reimbursement plan where employees are encouraged to continue their education and development

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees