Marketing Media Channel Manager

Caliber Collision•Lewisville, TX

About The Position

As the Paid Media Channel Manager, you’ll play a central role in how Caliber amplifies its story and drives demand in the market. You’ll be the hands-on channel expert ensuring that every media dollar is working harder — and you’ll bring insights that shape how the brand evolves and grows under the leadership of the Senior Director, Brand & Marketing Strategy. Caliber uses E-Verify to confirm the identity and employment eligibility of all new hires. Must be eligible to work in the U.S. with no restrictions. About Caliber Founded in 1997, the Caliber portfolio of brands has grown to more than 1,600 centers nationwide and features a full range of complementary automotive services, including Caliber Collision, one of the nation's largest auto collision repair providers across more than 40 states and Caliber Auto Glass for glass repair and replacement. Caliber was recognized as the only company of its kind to make the Forbes list of "America's Best Large Employers," an honor awarded to companies with high employee satisfaction. Caliber was also the only auto service provider to receive an Inc. 2021 Best in Business gold medal in the Extra-Large Company (500+ employees) category, recognizing Caliber for going above and beyond to make a positive impact. With the purpose of Restoring the Rhythm of Your Life®, Caliber's more than 25,000 teammates are committed to getting customers back on the road safely—and back to the rhythm of their lives—every day. Dedicated to providing an outstanding customer experience, Caliber continues to rank among the highest customer satisfaction scores in the industry. Caliber is an equal opportunity employer that is committed to inclusion and diversity. Learn more about Caliber at caliber.com. At Caliber, our purpose is Restoring the Rhythm of Your Life®. It drives us. It's the promise we make to our guests AND our teammates. These five core values help us deliver on that promise everyday. Caliber provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including (but not limited to) recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training Caliber provides reasonable accommodations to qualified individuals with disabilities and disabled veterans in the application process. If you need assistance or an accommodation due to a disability, you may contact [email protected].

Requirements

5–7 years of experience in paid media or performance marketing, with proven ability to drive measurable ROI.
Hands-on expertise across Google Ads, Meta, LinkedIn, and programmatic DSPs; offline media knowledge a plus.
Strong analytical skills with experience using reporting and analytics tools (Google Analytics, Looker, Tableau, etc.).
Ability to manage multiple campaigns and budgets simultaneously in a fast-paced environment.
Ability to clearly present results to leadership in a corporate setting.
Strong collaboration and communication skills, able to partner across marketing, digital, and sales teams.
Bachelor’s degree in Marketing, Business, Communications, or related field.

Responsibilities

Channel Strategy & Execution Translate brand and content strategies into paid media plans that deliver measurable results across search, social, display, video, and programmatic channels.
Manage day-to-day execution, and pacing and billing of campaigns, ensuring delivery against business objectives.
Monitor and adjust campaigns in real time to optimize performance and budget efficiency.
Test new channels, platforms, and formats to expand reach and uncover growth opportunities.
Performance Measurement & Optimization Define and track channel KPIs (e.g., CTR, CPC, CPA, ROAS, conversion rate, lead volume).
Analyze campaign results and provide actionable insights and recommendations to the Senior Director.
Build regular reporting dashboards in partnership with Analytics to communicate performance to leadership.
Drive continuous improvement through structured A/B testing of targeting, messaging, and creative.
Cross-Functional Collaboration Partner with the Content & Creative Studio to ensure ads are on-brand, compelling, and optimized for each channel.
Work with Digital Experience teams to ensure smooth user journeys from ad click through to conversion.
Manage external agency partners and platform reps (Google, Meta, LinkedIn, etc.) to maximize results and access new opportunities.
Partner with Analytics Manager to ensure proper tracking and measurement in advance of campaign launch and for mid/post-performance reporting.
Innovation & Continuous Learning Stay ahead of trends in digital media, martech tools, lead generation tactics, and performance marketing.
Recommend new tactics, targeting approaches, and channel innovations to the Senior Director.
Ensure Caliber’s paid media program remains competitive and forward-looking.