Marketing Measurement Product Lead

Ovative Group • Minneapolis, MN

255d • $123,000 - $228,000

About The Position

We are seeking a dynamic and strategic Marketing Measurement Product Lead to lead the development and growth of EMRge's Modern MMM+ product. This leader will own the vision, roadmap, and execution of our advanced Media Mix Modeling product, ensuring it continues to meet the needs of trailblazing marketers and evolves with the rapidly changing marketing landscape. A product owner will report into this role to provide support. The ideal candidate will bring a deep understanding of marketing measurement, experience building and leading complex models and data-driven products, and a passion for empowering marketers to optimize their media investments.

Requirements

• Deep knowledge (10+ years) of the marketing measurement ecosystem, including Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), and other analytics and optimization frameworks.
• 8+ years of experience in product management or an adjacent technical leadership role.
• Proven experience leading cross-functional teams, fostering collaboration across data science, engineering, marketing, and client services.
• Strong stakeholder and client-facing skills with experience presenting complex technical concepts.

Responsibilities

• Define and drive the strategic vision for Modern MMM+, ensuring alignment with EMRge and Ovative's overall goals.
• Develop and maintain a detailed, prioritized product roadmap for Modern MMM+.
• Conduct ongoing research to understand market dynamics, competitive offerings, and customer needs.
• Translate the product vision into detailed functional requirements and user stories.
• Continuously monitor and analyze product performance against key KPIs.
• Lead the development of go-to-market strategies and adoption plans for new features and enhancements.
• Serve as the central point of communication for all stakeholders.

Benefits

• Access to all office spaces in MSP, NYC, and CHI
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams.
• Flexible paid vacation policy
• 401k match program
• Top-notch health insurance options
• Monthly stipend for your mobile phone and data plan
• Sabbatical program
• Charitable giving via our time and a financial match program
• Shenanigan's Day

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 501-1,000 employees