Hotel Carmichael- Marketing Manager

Coury Hospitality•Carmel, IN

20h•Onsite

About The Position

Responsible for developing, executing, and reporting on strategic marketing plans for designated brands including, but not limited to, social media marketing, digital marketing, and local marketing with intent to promote business to new customers and maintain relationship with loyal guests. Reports to: Director of Sales and Marketing The following job functions should contribute to the overall of developing advertising campaigns, maximizing ROI, and maintaining strong public relations and brand image. Administration: Serve on property leadership team. Develop, manage, and execute marketing plan with S.M.A.R.T. goals for brand(s). Manage property marketing budget. Report on overall marketing efforts routinely. Manage digital asset database through upkeep of releases, images, videos, brand assets, etc. Serve as point of contact for photo shoots. Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines. Ideate guest experiences alongside operations team. Attend local educational and networking events to increase knowledge, skills, and brand awareness. Social Media: Build and implement social media game plan for brand(s) using industry research, digital benchmarking, target audience identification, and setting clear goals. Develop and execute plan to grow online presence of each brand’s channel. Champion social media marketing and day-to-day activities including: Create high-quality content calendars that connect with followers to take action. Connect with industry professionals and micro-influencers via social media to create a strong and healthy network. Engage with online followers and guests bringing the brand personality to life through community management – responding to messages, comments, mentions, reviews, etc. Monitor, listen, and respond to users in a personable way creating brand loyalty and trust. Report on social media game plan and goals routinely. Compile takeaways for management highlighting results and continuous growth plan. Analyze social media KPIs and adjust game plan as needed. Stay up to date on trends in social media tools, applications, channels, design and strategy. Capture quality photography and video content for social media. Digital Marketing: Maintain online digital presence through upkeep of imagery, business information, etc. Respond to online reviews as needed. Create and deploy newsletters routinely. Assist in distributing outlet menus online. Conduct online audit routinely to ensure online information is up to date. Develop and execute social media paid campaigns maximizing ROI. Develop and manage paid advertising campaigns. Local Marketing: Serve as marketing champion for on-site activations including the design and distribution of marketing material physically and digitally. Manage process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material. External Partnerships: Cultivate and increase local partnerships through events, sponsorships, giveaways, etc. Develop and expand media/influencer outreach and partnership efforts working with local Convention and Visitors Bureau as often as possible. Lead and coordinate efforts for public relations. Leverage available brand affiliated marketing support resources.

Requirements

2-4 years in Communications, Marketing, Business, Public Relations, or other field related experience
Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools (such as Canva and Adobe applications)
1-2 years in paid advertising experience
1-2 years in working with external partners
Understands social media KPIs and application to overall strategy
Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc
Has creative eye for capturing quality photography/videos and ability to make minor edits
Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly
Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format
Takes ideas and sees them through
Follows directions thoroughly, multitasks well and practices superior time management
Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations
Can easily and naturally promote brand advocacy through relationships, online and off
Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution
Maintains personal social media profiles in a professional manner

Nice To Haves

Previous experience of managing business social media profiles
Previous experience in the hospitality industry
Previous experience in public relations
Knowledge of online marketing and good understanding of major marketing channels
Previous experience with social media software such as Facebook Business Manager other social media dashboards

Responsibilities

developing advertising campaigns
maximizing ROI
maintaining strong public relations and brand image
Serve on property leadership team
Develop, manage, and execute marketing plan with S.M.A.R.T. goals for brand(s)
Manage property marketing budget
Report on overall marketing efforts routinely
Manage digital asset database through upkeep of releases, images, videos, brand assets, etc
Serve as point of contact for photo shoots
Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines
Ideate guest experiences alongside operations team
Attend local educational and networking events to increase knowledge, skills, and brand awareness
Build and implement social media game plan for brand(s) using industry research, digital benchmarking, target audience identification, and setting clear goals
Develop and execute plan to grow online presence of each brand’s channel
Champion social media marketing and day-to-day activities including: Create high-quality content calendars that connect with followers to take action
Connect with industry professionals and micro-influencers via social media to create a strong and healthy network
Engage with online followers and guests bringing the brand personality to life through community management – responding to messages, comments, mentions, reviews, etc
Monitor, listen, and respond to users in a personable way creating brand loyalty and trust
Report on social media game plan and goals routinely
Compile takeaways for management highlighting results and continuous growth plan
Analyze social media KPIs and adjust game plan as needed
Stay up to date on trends in social media tools, applications, channels, design and strategy
Capture quality photography and video content for social media
Maintain online digital presence through upkeep of imagery, business information, etc
Respond to online reviews as needed
Create and deploy newsletters routinely
Assist in distributing outlet menus online
Conduct online audit routinely to ensure online information is up to date
Develop and execute social media paid campaigns maximizing ROI
Develop and manage paid advertising campaigns
Serve as marketing champion for on-site activations including the design and distribution of marketing material physically and digitally
Manage process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material
Cultivate and increase local partnerships through events, sponsorships, giveaways, etc
Develop and expand media/influencer outreach and partnership efforts working with local Convention and Visitors Bureau as often as possible
Lead and coordinate efforts for public relations
Leverage available brand affiliated marketing support resources