ViiV Healthcare (GSK) Marketing Manager

GSK•Durham, NC

About The Position

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. As the HIV Prevention Community and Allied Healthcare Provider (AHCP) Marketing Manager, you will lead and execute community marketing efforts including development of marketing materials for the Community Engagement Account Manager (CEAM) field team. This role will have significant interaction with field and field leadership. Our candidate should be a self-starter, have a passion for marketing, and should have strong understanding of HIV prevention, communities disproportionately affected by HIV, competitive activity, and complex trends in the US marketplace (e.g., through analysis and market research). The role will report to the Director, HIV Prevention Community and AHCP Marketing at ViiV Healthcare. This role will be based out of Durham, NC & may be considered for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area! Research Triangle Park | Where People + Ideas Converge (rtp.org)

Requirements

BA in Business/Marketing OR BS in Biological Science related field
4 plus years pharmaceutical experience in commercial roles
HCP and DTC marketing experience

Nice To Haves

MBA or health sciences field (equivalent experience)
Prior HIV market experience and/or specialty market experience
Strong ability to synthesize data, insights, and market trends into clear strategic direction
Understanding of market research and data analysis
Proven track record of developing materials/programs that deliver against strategy
Experience influencing without authority and driving cross-functional alignment

Responsibilities

Develop branded & unbranded tactics for AHCPs and consumer audiences
Manage key AHCP-focused brand marketing activities and tactics
Translate AHCP and consumer insights (unmet needs) into actionable strategies and meaningful materials and activities
Manage creative and media agencies
Drive integrated campaign development, including creative concepts, messaging, and channel planning
Assist in development of creative concepts, strategies, and message development
Manage field communications and Field Excellence Committee meetings
Consistently establish detailed timelines and manage projects to those timelines
Manage projects through the Promotional Review process
Evaluate and set project budgets, work with agency/finance to ensure progress according to budget
Foster strong, collaborative relationships with home office cross-functional teams, field teams and external partners to align objectives across multiple groups and influence outcomes
Identify/build effective relationships with internal/external stakeholders that are grounded in trust/mutual respect
Foster open communication among project team members, network and build alliances in a spirit of collaboration
Build consensus by involving others in decisions that impact them; handle controversial issues responsibly
10-20% domestic travel