Marketing Manager (SaaS, Digital and Product Marketing)

Gocious LLC•Irvine, CA

13d•Hybrid

About The Position

We are looking for a versatile and hands-on Marketing Manager to help drive growth, elevate our product positioning, and execute high-impact marketing initiatives. This role blends digital marketing, content creation, product marketing, webinar/event coordination, and data-driven strategy within a B2B SaaS environment. You will partner closely with Product, Sales, and Leadership to shape messaging, generate pipeline, and ensure our story is clearly communicated to product managers, portfolio managers, and strategic decision-makers—the audience central to the Gocious platform. This is an ideal role for a marketer who thrives in a startup environment, enjoys wearing multiple hats, and wants to help build a scalable marketing function from the ground up.

Requirements

4–7 years of marketing experience, primarily in B2B SaaS.
Experience marketing to product managers, portfolio managers, and technical/business decision-makers.
Hands-on expertise in digital marketing, content creation, and analytics.
Strong product marketing foundation: positioning, messaging, research, GTM planning.
Ability to manage agencies, vendors, and cross-functional stakeholders.
Exceptional writing, storytelling, and project management skills.
Comfortable working in a fast-paced startup environment with autonomy and ambiguity.
Proficiency with CMS platforms, marketing automation (e.g., HubSpot), and analytical tools.

Nice To Haves

Experience with product roadmapping, PLM, portfolio management, or similar enterprise SaaS categories.
Light design or video editing capabilities.
Background in sales enablement or lifecycle marketing.

Responsibilities

Plan, execute, and optimize digital campaigns across SEO/AEO/GEO, SEM, paid social, email, retargeting, and nurture workflows.
Manage external agencies for paid media, SEO/AEO/GEO, creative, and web development.
Build and maintain lead generation funnels and campaign calendars.
Monitor and improve conversion rates, landing pages, and overall cost-efficiency across channels.
Translate product capabilities and roadmap updates into clear, compelling messaging and value propositions.
Develop product positioning, persona-based messaging, competitive insights, and differentiators.
Partner with Product and Sales to create enablement materials such as pitch decks, one-pagers, demos, and case studies.
Support go-to-market (GTM) planning for new features and major releases.
Craft messaging tailored to product teams, strategy leaders, and executive-level decision-makers.
Own the content strategy and editorial calendar, including blogs, articles, thought leadership, case studies, and customer stories.
Produce or coordinate video content (scripts, filming, editing workflows, distribution).
Maintain consistent brand voice and storytelling across all assets.
Develop content supporting each stage of the customer journey.
Manage updates to the company website (WordPress/Webflow/HubSpot CMS).
Create new pages, optimize UX, run CRO experiments, and ensure messaging accuracy.
Work with external developers or agencies as needed but remain comfortable making hands-on updates.
Plan and execute webinars end-to-end: topic creation, speaker coordination, promotion, hosting, and follow-up.
Identify and evaluate industry events, conferences, and trade shows that align with our buyer personas.
Manage logistics, booth assets, vendor coordination, and event lead capture.
Report on performance, ROI, and recommendations for future participation.
Participate in quarterly business and product planning sessions.
Bring customer insights, performance metrics, and competitive intelligence to inform company decisions.
Align marketing initiatives with quarterly OKRs and product roadmaps.
Present quarterly results and strategic recommendations to leadership.
Own quarterly marketing plans covering campaigns, content, GTM, webinars, and events.
Maintain dashboards tracking key metrics such as website performance, MQLs, CAC, conversion rates, and pipeline influence.
Use GA4, HubSpot, Looker Studio, or similar tools to evaluate and report on marketing performance.
Provide actionable insights to improve campaigns and inform leadership decisions.