About The Position

We're seeking a skilled Marketing Manager with a passion for online retail marketing and/or grocery (in equal parts). The Marketing Manager is responsible for the customer experience and supplier marketing relationship online for their categories. They are a CX expert who understands customer profiles and how to engage with them through various merchandising levers. They will own strategic growth categories within their business, influence initiatives, and improve existing processes. This includes developing and executing marketing campaigns, managing Marketing relationships with vendors, and overseeing the go-to-market strategy for new products and launches. The ideal candidate will have a strong understanding of the grocery industry, as well as experience in marketing and brand management. A successful candidate will be data-centric, adept at driving innovative campaigns, and relentlessly devoted to customer experience.

Requirements

  • 4+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience producing marketing promotional material for Owned & Operated channels
  • Experience in brand identity and voice development
  • Experience creating brand marketing content

Nice To Haves

  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Responsibilities

  • Own and manage relationships with key vendors in assigned categories, overseeing marketing spend and promotional activities.
  • Develop and implement category-specific marketing strategies aimed at driving growth and customer engagement.
  • Take full ownership of customer experience (CX) for designated online specialty pages and events, continually optimizing for quality and customer experience.
  • Manage end-to-end planning, implementation, and analysis of marketing campaigns, both vendor-funded and in-house.
  • Establish and maintain cross-functional workflows, in coordination with various internal teams to execute marketing initiatives.
  • Communicate effectively with internal stakeholders, securing alignment on category-level initiatives and reporting on performance metrics.

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
  • sign-on payments
  • restricted stock units (RSUs)
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