Marshalls Marketing Manager

TJMaxx•Framingham, MA

2d•Hybrid

About The Position

The Opportunity: Contribute To The Growth Of Your Career. Marshalls is one of the nation’s leading off-price family retailers with more than 1,200 stores across the country. Since opening its first store more than 40 years ago, the Marshalls name has become synonymous with off-price shopping. Marshalls hustles to get the good stuff™ so shoppers can find an amazing selection of high-quality, on-trend, brand name and designer merchandise for women, beauty, accessories, footwear, men, kids, and home merchandise - all at amazing prices! The Marketing Manager, Marshalls, joins a team of leaders responsible for implementing programs with the intention of driving short- and long-term growth for the brand! Marketing Managers bring a strong understanding of the marketing landscape, channel guidelines and can effectively translate brand priorities, insights and data into planning and execution. Reporting to the Manager of Marketing, Marshalls, this role is specifically responsible for driving earned and social purpose strategies & programming developed to earn media and consumer attention, drive consideration of the Marshalls brand and fuel brand love. The Manager will also work closely with internal and agency partners to deliver a meaningful and enduring connection with Marshalls among consumers, media partners and associates.

Requirements

5+ years of marketing experience for a communications agency or a B2C business, preferably in retail or fashion/home fashions
Experience managing a full-time employee(s) and/or team
Excellent written and verbal communication skills
Strong interpersonal skills resulting in effective communication and collaboration
Curiosity about fashion/home trends, pop culture, media news and digitally savvy
Skilled user of Microsoft Office programs, Word, PowerPoint, Excel, Outlook and social media
Ability to build relationships with all levels within an organization
Deep listening and inquiry
Collaborative, participatory decision-maker
Innovative, calculated risk-taker who learns from mistakes
Travel required (up to 20% of the time) to support media & consumer events

Responsibilities

Lead execution of earned media strategy and programming – including multi-channel campaigns, brand & product-focused efforts, ongoing media relations, new store openings, and more; serving as brand spokesperson as needed
Advise the development and execution of social purpose strategy and initiatives, including the Marshalls Good Stuff Social Club events & digital content, the Marshalls Good Stuff Accelerator Program, and our non-profit partnerships
Partner regularly with cross-functional marketing leaders & peers to develop and implement fully integrated plans
Serve as key day-to-day client contact for PR agency; supervise execution, adherence to timelines and ensure we’re meeting program & annual goals
Be responsible for point-of-sale fundraising campaigns, working closely with Store Ops and non-profit partners
Display creativity & innovative thinking and in partnership with agency, work to identify and implement new strategies to adapt to the changing media landscape
Manage the budget for earned & social purpose workstreams
Supervise the Marketing Supervisor and encourage a culture in which associates feel welcomed, valued and engaged