Marketing Manager InterContinental Washington DC - The Wharf

IHG•Washington, DC

3d•$55,000 - $65,000•Onsite

About The Position

Under the guidance and direction of the Director of Sales & Marketing, and within the limits of established InterContinental Hotels Group policies and procedures, the Marketing and Social Media Specialist provides support and assistance to the Sales & Marketing Team.

Requirements

University or College Degree/Diploma preferably in Hospitality, Marketing or Business.
Must possess exceptional people skills.
Ability to satisfactorily communicate in English with guests, management, and co-workers.
Ability to provide legibile written communication to a high standard.
Computer Training (Word, Excell, and PowerPoint).

Responsibilities

Participate in the execution, tracking and managing of the checkbook associated with departmental budget and financial plans
Interact with outside contacts, guests, vendors and others as needed
Execute marketing efforts to upsell guests on hotel services, offerings and amenities
Work closely with key business leaders, officials and representatives of local community groups within the city, in conjunction with the DOSM to ensure constant high profile exposure for the hotel
Work with advertising agencies, consulting firms, public relations and vendors to maximize advertising investments and ensure ads represent brand identity
Approve monthly social media content and facilitate user generated content to enhance hotel awareness and engage the target audience
Raise the awareness and reputation of the hotel and the brand locally-occasionally acting as hotel representative for media related inquiries
Identify improvements to marketing activities and overall hotel sales performance and work with other departments to ensure brand and marketing standards are upheld
Assist DOSM to enact applicable portions of the Marketing Plan
Work with DOSM to execute special marketing projects/collateral, filming endeavors on property and PR events
Respond to reviews and create template for using the brand/hotel voice