Marketing Manager at InterContinental Washington DC - The Wharf

IHG • Washington, DC

17d • $55,000 - $65,000 • Onsite

About The Position

Under the guidance and direction of the Director of Sales & Marketing, and within the limits of established InterContinental Hotels Group policies and procedures, the Marketing and Social Media Specialist provides support and assistance to the Sales & Marketing Team.

Requirements

• University or College Degree/Diploma preferably in Hospitality, Marketing or Business.
• Must possess exceptional people skills.
• Ability to satisfactorily communicate in English with guests, management, and co-workers.
• Ability to provide legibile written communication to a high standard.
• Computer Training (Word, Excell, and PowerPoint).

Responsibilities

• Participate in the execution, tracking and managing of the checkbook associated with departmental budget and financial plans
• Interact with outside contacts, guests, vendors and others as needed
• Execute marketing efforts to upsell guests on hotel services, offerings and amenities
• Work closely with key business leaders, officials and representatives of local community groups within the city, in conjunction with the DOSM to ensure constant high profile exposure for the hotel
• Work with advertising agencies, consulting firms, public relations and vendors to maximize advertising investments and ensure ads represent brand identity
• Approve monthly social media content and facilitate user generated content to enhance hotel awareness and engage the target audience
• Raise the awareness and reputation of the hotel and the brand locally-occasionally acting as hotel representative for media related inquiries
• Identify improvements to marketing activities and overall hotel sales performance and work with other departments to ensure brand and marketing standards are upheld
• Assist DOSM to enact applicable portions of the Marketing Plan
• Work with DOSM to execute special marketing projects/collateral, filming endeavors on property and PR events
• Respond to reviews and create template for using the brand/hotel voice

Benefits

• We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including impressive room discounts and some of the best training in the business.
• We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and many other benefits to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager