Marketing Manager-The Plunge Hotel

Coury Hospitality-posted 9 days ago
Full-time • Mid Level
Onsite • Lauderdale-by-the-Sea, FL
501-1,000 employees
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Responsible for developing, executing, and reporting on strategic marketing plans for designated brands including, but not limited to, social media marketing, digital marketing, and local marketing with intent to promote business to new customers and maintain relationship with loyal guests.

  • Develop, manage, and execute marketing plan with S.M.A.R.T. goals for brand(s).
  • Manage the brand(s) marketing tracker with routine status updates, results, and pivots.
  • Manage marketing budget and resources effectively, ensuring maximum efficiency and effectiveness in all marketing activities.
  • Collaborate with sales, operations, and other departments to align marketing efforts with overall business goals.
  • Apply effective project management skills and processes to stay organized and on track with marketing tasks, timelines, and deliverables.
  • Report on overall marketing efforts routinely.
  • Lead property marketing meetings routinely.
  • Communicate updates and project statuses routinely to property leader.
  • Manage digital asset database through upkeep of releases, images, videos, brand assets, etc.
  • Serve as point of contact for photo shoots.
  • Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines.
  • Ideate guest experiences alongside operations team.
  • Attend local educational and networking events to increase knowledge, skills, and brand awareness.
  • Serve on property leadership team.
  • Manage and execute social media content calendar brand(s) by using industry research, digital benchmarking, target audience identification, and setting SMART goals.
  • Execute social media strategy based off brand’s marketing plan.
  • Develop and execute plan to grow online presence of each brand’s channel.
  • Champion social media marketing and day-to-day activities including:
  • Create high-quality content calendars that connect with followers to take action.
  • Connect with industry professionals and micro-influencers via social media to create a strong and healthy network.
  • Engage with online followers and guests bringing the brand personality to life through community management – responding to messages, comments, mentions, reviews, etc.
  • Monitor, listen, and respond to users in a personable way creating brand loyalty and trust.
  • Report on social media efforts and goals routinely. Compile takeaways for management highlighting results and continuous growth plan.
  • Analyze social media KPIs and adjust content calendar as needed.
  • Stay up to date on trends in social media tools, applications, channels, design and strategy.
  • Capture quality photography and video content for social media.
  • Maintain online digital presence through upkeep of imagery, business information, etc.
  • Respond to online reviews as needed.
  • Create and deploy newsletters routinely.
  • Assist in distributing outlet menus online.
  • Conduct online audit routinely to ensure online information is up to date.
  • Develop and execute social media paid campaigns maximizing ROI.
  • Develop and manage paid advertising campaigns.
  • Serve as marketing champion for on-site activations including the design and distribution of marketing material physically and digitally.
  • Manage process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material.
  • Cultivate and increase local partnerships through events, sponsorships, giveaways, etc.
  • Develop and expand media/influencer outreach and partnership efforts working with local Convention and Visitors Bureau as often as possible.
  • Lead and coordinate efforts for public relations.
  • Leverage available brand affiliated marketing support resources.
  • 2-4 years in Communications, Marketing, Business, Public Relations, or other field related experience.
  • Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools (such as Canva and Adobe applications).
  • 1-2 years in paid advertising experience.
  • 1-2 years in working with external partners.
  • Previous experience of managing business social media profiles.
  • Knowledge of online marketing and good understanding of major marketing channels.
  • Previous experience with social media software such as Facebook Business Manager other social media dashboards.
  • Understands social media KPIs and application to overall strategy.
  • Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc.
  • Has creative eye for capturing quality photography/videos and ability to make minor edits.
  • Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.
  • Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format.
  • Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management.
  • Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations.
  • Can easily and naturally promote brand advocacy through relationships, online and off.
  • Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution.
  • Maintains personal social media profiles in a professional manner.
  • Previous experience in the hospitality industry.
  • Previous experience in public relations.
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