Century Communities Careers - Marketing Manager

Century Communities•Fresno, CA

55d•$74,000 - $88,000

About The Position

The Marketing Manager reports to the Division Vice President of Sales and Marketing and partners with the Corporate Marketing team to develop and launch community specific marketing plans to create actionable and effective product positioning. Working in a team environment, this position is responsible for the creation and execution of marketing strategy to drive engagement and sales at on-site new home communities.

Requirements

Ability to operate in a high-energy, high intensity and rapidly evolving environment.
Previous residential homebuilding Marketing experience strongly preferred.
Knowledge of sales and marketing concepts.
Experience in model home and sales office grand openings.
Has prior experience working with a corporate marketing team is a plus.
Strong verbal and written communication skills.
Data driven with strong analytical skills and problem-solving mindset.
Up to date with the latest trends and best practices in on-line marketing and measurement
Ability to maintain effective working relationships with customers, contracted agencies and workers, other employees, supervisory personnel.
Excellent organizational skills and detail oriented.
Bachelor's degree Preferred or equivalent work experience, preferably in Marketing, Communications, or a related field.
3 - 5 years of marketing experience.

Nice To Haves

Agency experience a plus.

Responsibilities

Implement the annual multi-channel marketing plan, budget, and the execution schedule for the plan.
Draft creative briefs for the corporate marketing team to create deliverables supporting marketing plans and community sales needs.
Manage marketing collateral requests from on-site sales team.
Protect the brand and utilize approved messaging templates and collateral.
Assist with managing permanent and temporary signage requests and coordinate with vendors for on-site community signage and off-site directionals.
Partner with the stakeholders on strategy for division-specific social media account posts and manage public responses.
Send targeted eblasts through Salesforce and MailChimp and oversee list management.
Create promotional landing pages and maintain the Division's presence on CenturyCommunities.com, including inventory home management, adding new communities, drafting copy for plan and community descriptions and promotional messaging.
Work closely with the Corporate Marketing team to develop and launch community-specific marketing plans, as well as creating actionable and effective product positioning. Collaborate with your Corporate Marketing Account Managers to request and review all marketing ensure deliverables and scheduling objectives are met.
Enhance the Division's footprint on Google in partnership with Corporate Marketing's inhouse digital marketing team.
Review data analysis and metrics to ensure media campaigns meet predetermined objectives.
Initiate site visits weekly to review existing campaigns and generate new ideas and messaging for every marketing window. Evaluate signage, flag, and sales office condition.
Collaborating with Community Sales Managers to generate ideas to engage with resale sales contacts and establish relationships with new broker offices.
Partner with in-house interior design for furnishing new models and sales office set up.
Work with Sales department in maintaining strong MLS presence for each community in all counties represented.
Support the planning and executing of special events including new community grand openings, re-launch events, and Realtor events.
Coordinate interior and exterior photography of new communities, new product lines, completed inventory, etc., for use in company marketing material.
Conduct market analysis and monitor competitive activity for new and existing communities.
Attend industry specific events, expos, etc. Attend new community grand openings and events.
Perform other duties as needed or assigned.