Marketing Manager, Web Design

Lake Michigan Credit Union • Grand Rapids, MI

379d • Onsite

About The Position

Lake Michigan Credit Union is seeking a Marketing Manager, Web Design to lead the development and optimization of user-facing web features. This role involves collaboration with digital marketing team members and business partners to enhance conversion optimization throughout the marketing funnel, ensuring a seamless user experience and effective web design practices.

Requirements

• Five to seven years of experience as a Web Designer, or similar role with a strong portfolio of web projects.
• Proficiency in HTML, CSS, JavaScript, HubL and Figma.
• Experience with HubSpot CMS and its various tools and features.
• Familiarity with responsive design principles and frameworks.
• Strong understanding of SEO best practices, web development principles and best practices.
• Experience with version control systems.
• Strong understanding of web design principles and best practices.
• Excellent problem-solving skills and attention to detail.
• Strong communication and teamwork abilities.
• Experience with CSS preprocessors (e.g., Sass, LESS).
• Knowledge of build tools and task runners (e.g., Webpack, Gulp).
• Familiarity with testing frameworks (e.g., Jest, Mocha).
• Understanding of SEO principles and accessibility standards.
• Knowledge of graphic design tools (e.g., Adobe Creative Suite).
• Understanding of inbound marketing principles.

Responsibilities

• Develop and maintain user-facing features using HTML, CSS, HubSpot CMS, and JavaScript.
• Implement custom modules, templates, and themes within the HubSpot environment.
• Optimize web pages for maximum speed and scalability.
• Ensure cross-browser compatibility and troubleshoot any issues that arise.
• Ensure the technical feasibility of UI/UX designs.
• Enhance user experience through interactive elements.
• Collaborate with designers, marketers, copywriters, and developers to implement responsive and interactive web applications and sites.
• Work with the SEO team to ensure website design and layout are optimized for search engines, perform regular SEO audits, and troubleshoot technical SEO issues.
• Optimize product pages for search engines, ensure fast load times, and use schema markup to improve search visibility.
• Conduct usability testing and fix bugs.
• Ensure high-quality graphic standards and brand consistency.
• Stay up to date with emerging trends and technologies in front-end development.

Benefits

• Health savings account
• Paid holidays
• Health insurance
• Dental insurance
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Flextime
• Vision insurance
• 401(k) matching
• Prescription drug insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Education Level: No Education Listed