Marketing Manager, Vendor Partnerships

Guitar Center Stores • Westlake Village, CA

417d • $115,000 - $130,000

About The Position

The Marketing Manager for Vendor Partnerships at Guitar Center is responsible for developing, coordinating, and executing omni-channel marketing strategies that drive revenue and growth for both Guitar Center and its vendors. This role requires a deep understanding of marketing strategy, the ability to manage multiple campaigns and vendor relationships simultaneously, and collaboration across various departments to balance the needs of digital and in-store marketing initiatives.

Requirements

• 5+ years of marketing experience, preferably in an agency setting where managing multiple accounts and campaigns is key.
• Proven record of developing and executing omni-channel marketing strategies.
• Familiarity with vendor marketing or co-op marketing strategies.
• Experience in retail or consumer-focused industries is a strong plus.
• Experience in developing omni-channel marketing strategies that leverage both digital and retail channels is a strong plus.
• Passion and proficiency for music gear is a strong plus.

Nice To Haves

• Broad marketing expertise, including paid media, email, and in-store/retail.
• Strong analytical skills, with the ability to track campaign performance and optimize strategies based on data.
• Proficiency in marketing analytics platforms (Google Analytics, Adobe Analytics, Looker Studio, Supermetrics) and the ability to deliver actionable insights.
• Ability to manage multiple projects and campaigns simultaneously, with a focus on delivering top-line results.
• Excellent communication skills, with experience working directly with external clients / vendors and cross-functional teams.

Responsibilities

• Develop and execute omni-channel marketing strategies for vendors, ensuring alignment across digital and stores.
• Manage multiple vendor campaigns simultaneously, driving strategy, timelines, and execution to achieve performance targets.
• Serve as the marketing point of contact for vendors and merchants, ensuring clear communication and alignment with Guitar Center's marketing goals.
• Work closely with Merchandising, Merch Ops, Marketing, and Store Operations teams to execute integrated campaigns.
• Track and analyze campaign performance, providing vendors with detailed reporting on performance and ROI.
• Coordinate with vendors, merchants, and Finance to ensure alignment on allocation, spend, and performance.
• Provide direction to internal creative teams to develop campaign assets that meet vendor guidelines and align with Guitar Center's marketing objectives.

Benefits

• Paid holidays
• Health insurance
• Dental insurance
• Tuition reimbursement
• Vision insurance
• 401(k) matching
• Employee discount program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
• Education Level: No Education Listed