Marketing Manager, Specialty Franchise-Remote within EST and CST

Siemens Healthineers

4d•Remote

About The Position

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. Lead the Strategy That Shapes Diagnostic Innovation Join a mission-driven team transforming clinical diagnostics worldwide. As the Marketing Manager for the IMMULITE Franchise, you will define and execute the North America strategy that fuels growth, strengthens market position, and delivers meaningful impact for our customers and their patients.

Requirements

4+ years of marketing or sales success (3+ years in diagnostics; allergy experience a plus).
Strong ability to influence and collaborate across teams and leadership levels.
Proven problem-solver who thrives in complex or ambiguous situations.
Polished communication and executive presentation skills.
Ability to quickly develop deep product knowledge across multiple lines.
Bachelor’s degree or equivalent experience.
Willingness to travel up to 25%.

Nice To Haves

3+ years in diagnostics; allergy experience a plus

Responsibilities

Drive the North America strategy for the IMMULITE portfolio to achieve revenue and growth targets.
Partner with Global and Regional Marketing on portfolio development, lifecycle strategy, and product health.
Translate competitive insights into clear market differentiation.
Deliver marketing programs, promotions, and campaigns that accelerate customer adoption.
Align closely with core lab marketing teams on go-to-market execution.
Support sales through customer visits, clinical insights, and educational engagement.
Build strong relationships with KOLs and support evaluations and scientific presentations.