Marketing Manager, Public Relations

MRI Software

89d

About The Position

MRI Software is seeking a creative, strategic, and highly organized Public Relations Manager to lead our earned media and communications efforts across North America. This role is responsible for strengthening our brand visibility and reputation through media relations, thought leadership, proactive press outreach, and strategic storytelling. The ideal candidate is a natural communicator and media strategist who can uncover newsworthy stories, foster strong relationships with industry journalists and influencers and secure meaningful coverage across trade and mainstream media outlets. You will play a key role in shaping the public perception of our company and ensuring alignment with our overall brand and business objectives. This role reports directly to the VP of Marketing and has a dotted-line (indirect) reporting relationship to the Global Brand and Communications team and will be part of MRI’s Global Public Relations team.

Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field
• Experience working within a highly-matrixed environment
• 4–6 years of experience in PR, social media, or communications roles
• Proven ability to secure media coverage and grow social media engagement
• Excellent writing, editing, and storytelling skills across multiple formats
• Strong understanding of social media platforms, tools (e.g., Hootsuite, Sprout Social), and best practices
• Experience managing corporate or brand social media accounts, ideally in a B2B or B2C environment
• Comfortable working in fast-paced environments and managing multiple priorities
• Basic understanding of media monitoring (e.g., Cision, Meltwater) and social analytics tools

Responsibilities

• Develop and execute a proactive PR strategy aligned with business objectives
• Cultivate relationships with key journalists, editors, influencers, and media outlets
• Draft and distribute press releases, bylines and additional content types
• Secure and manage media placements, interviews, and bylined articles in relevant outlets
• Monitor news cycles and identify opportunities for reactive media engagement and executive commentary
• Manage and track media coverage, preparing regular reports and insights for leadership
• Manage award submissions, thought leadership programs, and speaking opportunities
• Strategically position key executives as industry authorities and trusted voices on relevant topics
• Develop and refine executive messaging, bios, thought leadership pieces, and speaker profiles
• Secure and manage executive interviews, op-eds, bylined articles, and speaking opportunities
• Partner with internal stakeholders to prepare executives for media engagements, including briefing docs and talking points
• Identify and engage with industry influencers, analysts, and content creators
• Build long-term, value-driven relationships that amplify our brand narrative in key digital and social ecosystems
• Collaborate with marketing and partner teams to develop co-branded opportunities, interviews, and partnerships with influential voices
• Own and execute the North American social media strategy across key platforms
• Plan and create engaging, on-brand content, including posts, stories, graphics, videos, and copy
• Manage content calendar and ensure integration with broader marketing campaigns
• Monitor social conversations, trends, and competitor activity to keep content timely and relevant
• Engage with followers, respond to comments/messages, and foster community interaction
• Track and report on key metrics (engagement, reach, growth) and optimize based on performance
• Work closely with marketing, content, design, and executive teams to ensure messaging consistency
• Adhere to internal processes for PR and social content approvals, workflows, and publishing
• Collaborate with external PR agencies, freelancers, or partners as needed

Benefits

• Join our employee-led groups to maximize your experience at work such as our Diversity, Equity and Inclusion committee, employee resource groups such as Women and Allies, and our Pride Event Group
• Enjoy peace of mind over yours and your family’s health with our medical coverage options and HSA benefit
• Invest in our competitive 401k plan and help set you up for your future
• Parental Leave Program designed to give you the opportunity to spend even more time with your new arrival(s)
• 20 days PTO plus observed Holidays, plus 15 hours of ‘Flexi’ time a year
• Generous Tuition Reimbursement offerings
• Enjoy the flexibility of working from anywhere in the world for two weeks out of the year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees