VideaHealth-posted about 1 month ago
Full-time • Mid Level
Boston, MA
51-100 employees
Ambulatory Health Care Services

We are looking for a Marketing Manager, Partnerships & Enterprise Customer Marketing to join our growing marketing team. In this role, you'll be responsible for developing and executing strategic marketing programs that drive engagement, adoption, and revenue growth through both our partners and enterprise customers. You'll work cross-functionally with the Partnerships, Sales, and Marketing teams to design and deliver initiatives that strengthen relationships, amplify joint value, and generate measurable pipeline impact. This is a highly collaborative and visible role, ideal for someone who's both creative and commercially minded-able to translate relationships into results and ideas into execution.

  • Develop and execute joint marketing programs with strategic partners and enterprise customers-including social and digital campaigns, co-branded content, and events-to drive awareness, engagement, and pipeline growth.
  • Collaborate closely with the Partnerships team to align on partner priorities, business objectives, and co-marketing plans, ensuring seamless execution and measurable impact.
  • Create compelling sales and marketing collateral, such as joint case studies, blog posts, videos, webinars, and one-pagers that communicate shared value propositions and success stories.
  • Plan and manage events and activations-including partner webinars, tradeshows, and executive dinners-that strengthen relationships and generate qualified leads.
  • Partner with Sales and Partnerships to build toolkits, demos, decks, and enablement materials that support adoption, upsell, and partner-aligned opportunities.
  • Measure and analyze marketing performance to track engagement and pipeline contribution across both partner and enterprise programs, providing insights and recommendations for optimization.
  • Collaborate cross-functionally with internal stakeholders-Product Marketing, Demand Generation, Sales, Customer Success, and Partnerships-to ensure consistent messaging, alignment, and execution across all initiatives.
  • Serve as a connector and relationship builder, ensuring that our partners and enterprise customers view VideaHealth as a trusted, collaborative, and innovative ally.
  • 5+ years of experience in B2B marketing, with a focus on partnership, customer, or field marketing-preferably in SaaS, healthtech, or dental technology.
  • A relationship-driven communicator with strong interpersonal skills and the ability to collaborate effectively with internal stakeholders and external partners.
  • Proven success in creating and executing joint marketing campaigns and customer programs that deliver measurable business outcomes.
  • Strong project management and organizational skills, with the ability to manage multiple initiatives and stakeholders simultaneously.
  • Experience creating sales and marketing collateral, co-branded content, and event programs from concept to execution
  • Commercially minded and data-driven-you understand how marketing connects to revenue, adoption, and customer value.
  • A creative problem-solver who thrives in a fast-paced, collaborative environment.
  • Passionate about improving healthcare outcomes through technology and storytelling.
  • Fast-paced and collaborative work culture in which you can gain experience, grow your skills and work on a wide variety of challenges over your time with us
  • Competitive pay, equity and benefits.
  • Agile organization where being senior translates to being a mentor and role model for others. We lead by example.
  • A chance to build a vibrant partner community around one of the most transformative technologies in dentistry, and shape the future of oral health worldwide.
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