Marketing Manager, Paid Social

Kiwico • Moffett Field, CA

394d • Onsite

About The Position

The Paid Social Media Manager at KiwiCo is a pivotal role responsible for leading and optimizing paid social advertising campaigns across various platforms, including Meta, TikTok, and Pinterest. This position focuses on driving growth through innovative and data-driven strategies, managing the company's largest acquisition marketing channel, and making a significant impact on the business and its mission.

Requirements

• 3-5 years of experience in paid social marketing, particularly on the Meta platform.
• Proven ability to collaborate with cross-functional teams, especially creative partners.
• Expertise in monitoring and leveraging industry trends, staying current on emerging platforms, shifts in the paid social media landscape, competitive activity, and channel best practices.
• Strong strategic thinking and analytical skills, with a data-driven mindset to translate insights into actionable marketing strategies.
• Demonstrated ability to track, analyze, and optimize campaign performance using data.
• Excellent written and verbal communication skills, with a knack for building strong relationships and collaborating effectively with account management teams, creators, and internal stakeholders.
• Experience presenting and reporting on campaign performance, trends, and actionable recommendations to key stakeholders, including senior leadership.
• Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and adapt to shifting priorities.

Nice To Haves

• Experience with DTC subscription brands is a plus.
• Familiarity with tools like Looker or Mixpanel is a plus.

Responsibilities

• Scale existing paid social investments by identifying opportunities to drive incremental growth.
• Research and implement social media industry trends and creative best practices to stay ahead of benchmarks.
• Design, launch, and manage performance-driven paid campaigns on Meta (Facebook/Instagram), TikTok, and Pinterest, focusing on CPA and ROAS goals.
• Conduct A/B testing on creatives, landing pages, and bidding strategies to continuously optimize performance.
• Develop and execute creative strategies informed by current social media trends and data-driven insights.
• Collaborate with key stakeholders to conceptualize creative ideas for ads, including both brand and creator-produced content.
• Review drafts and ensure timely launches optimized for performance.
• Partner with external agencies and manage in-house relationships to streamline workflows, particularly for creator-driven content.
• Provide actionable, data-driven insights to the product development team to enhance landing page design and performance.
• Establish account and campaign strategies rooted in experimentation, industry benchmarks, and insights from account representatives at Meta, TikTok, and Pinterest.

Benefits

• Hybrid work schedule with in-office days on Tuesday and Wednesday.
• Opportunity to work in a creative and innovative environment focused on children's education and engagement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: No Education Listed