Marketing Manager, Paid Media & Events

Carnegie Learning•Pittsburgh, PA

47d•$70,000 - $80,000•Remote

About The Position

Marketing Manager, Paid Media & Events Location: Fully Remote, with regular travel Reports To: Marketing Operations Director Compensation & Benefits: Salary range commensurate with experience + bonus eligibility What We Seek We’re looking for a rising star in marketing who’s ready to play a hands-on role in bringing the Carnegie Learning brand and products to life across both digital and in-person experiences. As our Manager, Paid Media & Events, you’ll sit at the intersection of two of our most powerful marketing engines - our digital paid media program and our live event presence - ensuring they work together to tell a cohesive, inspiring story about how Carnegie Learning helps teachers unlock grade-level learning for every student. In this role, you’ll manage our paid media agency while leading the execution of events and trade shows. You’ll collaborate closely with a fast-moving, supportive marketing team that values curiosity, creativity, and continuous learning. And along the way, you’ll be mentored by experienced marketing leaders who are invested in helping you grow your skills and your career. This is a unique opportunity to stretch across two dynamic marketing disciplines. The role will challenge you to think strategically, execute with precision, and balance competing priorities — but you’ll emerge with deep expertise in both, a visible impact on our brand’s success, and the trust, respect, and appreciation of the entire team.

Requirements

3-5 years of marketing experience, with experience in both paid media and event execution - agency or corporate background welcome.
Strong organizational skills with a proven ability to juggle multiple projects, vendors, and deadlines.
Analytical mindset - comfortable reviewing data, tracking budgets, and reporting performance.
Excellent communication and vendor management skills.
Ability to travel regularly for event execution.
A self-starter attitude with curiosity, creativity, and an eagerness to learn from experienced marketing leaders.

Nice To Haves

Hands-on experience managing digital campaigns and familiarity with platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, and HubSpot (preferred, not required).
Hands-on experience planning and managing events from start to finish — including preparing event materials, coordinating logistics, overseeing vendors, and providing onsite support to ensure every detail runs smoothly.

Responsibilities

Manage Carnegie Learning’s paid media agency, ensuring campaigns across SEM, display, paid social, and other channels are executed on time, on budget, and deliver on brand & business goals.
Manage our influencer program end-to-end, including research and vetting, outreach and relationship building, creative brief and contract development, campaign budgeting, and ongoing communication to ensure authentic, high-impact partnerships.
Coordinate the paid media budget, including forecasting, spend tracking, and performance reporting.
Partner with the agency to ensure effective targeting, ad creative delivery, testing, and optimization.
Collaborate with internal content, creative, and web teams to provide campaign assets and coordinate landing pages.
Review performance data regularly, identifying insights to inform future campaigns.
Report key metrics and learnings to marketing leadership.
Stay current on digital advertising trends, audience targeting, attribution models, and performance analytics.
Work in platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, and HubSpot.
Manage the planning and execution of 3-5 Carnegie Learning events and 3-5 major tradeshows each year.
Oversee all event logistics including vendor coordination, shipping, registration, materials, and onsite support.
Manage event budgets, timelines, and deliverables from start to finish.
Coordinate with internal teams to ensure messaging, creative assets, and booth experiences align with brand standards.
Provide onsite support for events (average 1-2 trips per quarter).
Track event ROI and help compile post-event reports summarizing performance and insights.
Ensure every event and tradeshow reflects the excellence and innovation that define Carnegie Learning.

Benefits

An inclusive range of Health Insurance options
Short-Term and Long-Term Disability Insurance at no cost to you
Flexible work arrangements with our Work From Anywhere Policy
Your Time, Your Way - paid time off that you can use as you see fit to recharge and nurture your personal life
Paid Parental Leave
Reduced working hours on full pay for soon-to-be and new parents
Free access to CL products for employees and their children
Quarterly Wellness Incentives
Monthly employee activities + recognition program
9 Employee Resource Groups