The Avis Car Sales Marketing Manager drives lead generation, eCommerce performance, and brand growth across digital, local, and partnership channels. This role bridges strategy and execution - connecting marketing performance with real-world retail outcomes. The ideal candidate combines strong digital marketing expertise with operational awareness of how campaigns translate into sales at store level. This person will manage agencies, optimize paid media and SEO, oversee omnichannel attribution, and collaborate closely with field and retail sales leaders to ensure marketing spend drives tangible results.