Marketing Manager, Luxury Retail

Peter Millar • Raleigh, NC

93d

About The Position

Peter Millar is seeking a dynamic and strategic Retail Marketing Manager to lead retail-focused marketing initiatives across our growing network of Peter Millar stores. This role will be instrumental in driving store traffic, amplifying the in-store experience, and aligning local marketing efforts with our broader brand vision. The ideal candidate will bring expertise in luxury apparel, retail store marketing, and a data-driven mindset.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of marketing experience, with at least 3 years in retail or fashion.
• Proven success in driving retail traffic and enhancing in-store experiences.
• Deep understanding of consumer behavior and brand positioning.
• Passion for premium apparel and lifestyle branding.

Nice To Haves

• Strong understanding of retail operations, merchandising, and customer behavior.
• Excellent strategic thinking and analytical skills.
• Creative mindset with the ability to develop innovative and effective marketing campaigns.
• Strong project management skills, with the ability to multitask and meet deadlines.
• Excellent communication and interpersonal skills.
• Familiarity with retail software and analytics tools.
• Effective at working in a team environment, yet able to work independently as needed.

Responsibilities

• Develop and execute brand marketing plans with a specific focus on the retail stores to amplify key integrated marketing campaigns including but not limited to seasonal campaigns, product launches, and experiential activations.
• Increase brand awareness through the retail store locations by utilizing the lifestyle in-person experience to elevate our brand storytelling.
• Lead the strategy and execution of in-store events and VIP experiences to build brand storytelling.
• Leverage customer data including CRM analytics and qualitative insights from store teams to refine strategies and marketing focus.
• Identify and cultivate relationships with local centers of influence, luxury partners, and community organizations to amplify store visibility and brand relevance.
• Partner with visual merchandising, retail operations, and store managers to ensure consistent brand presentation and customer engagement.
• Collaborate with digital and e-commerce teams to ensure seamless integration between online and offline marketing efforts.
• Monitor and report on key metrics including foot traffic, conversion rates, and campaign ROI.
• Use insights to refine strategies and improve outcomes.
• Coordinate cross-functional efforts with Brand, PR, creative, and merchandising teams.
• Build and maintain retail store marketing calendar, ensuring cross-functional teams have visibility.
• Oversee the retail marketing budget, ensuring efficient allocation and alignment with strategic priorities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees