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The position involves managing the day-to-day activities and developing the overall competence and performance of the marketing workforce. This includes delegating work and focusing on management activities such as recruiting, selecting, training, motivating, rewarding, coaching, managing conflict, and generally managing the performance of marketing executives. The role requires analyzing data and reports to monitor tour flow and team/unit performance, developing and implementing solutions to increase the number of tours generated, and building relationships with sales management and the sales force. Communication of marketing strategies and solutions to the sales force is also a key responsibility.