Remote Marketing Manager (Lifecycle)

Jobgether • Maine, ME

1d • Remote

About The Position

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Lifecycle Marketing Manager - REMOTE. In this role, you will significantly impact customer retention and growth through strategic marketing initiatives. Your expertise will help transform inactive accounts into engaged users while strengthening relationships with current customers. By collaborating cross-functionally with product, customer success, and sales teams, you'll create automated programs that optimize the entire customer journey—from activation to upsell. Your work will directly influence key performance metrics and contribute to the broader business objectives of sustainable growth.

Requirements

• 4-6 years of experience in B2B SaaS lifecycle or growth marketing.
• Strong understanding of customer LTV and expansion metrics.
• Proficient in marketing automation tools (e.g., HubSpot, Marketo).
• Data fluency with platforms like Salesforce and Snowflake.
• Excellent writing skills for email copy and training content.
• Ability to present effectively in webinars and training sessions.
• Systems thinking to understand interconnected customer journeys.

Responsibilities

• Own the lifecycle engine that converts new customers into power users.
• Build automated programs for customer onboarding and feature adoption.
• Drive upsell and expansion campaigns using usage-based triggers.
• Create webinars and training materials to enhance customer experience.
• Collaborate with cross-functional teams to identify growth opportunities.
• Measure and optimize campaigns based on performance metrics.

Benefits

• Competitive base salary with equity ownership.
• Comprehensive health insurance (medical, dental, vision).
• 100% coverage of employee premium and 50% for dependents.
• Unlimited Paid Time Off policy.
• Monthly Remote Stipend for home office support.
• 401(k) plan with self-contribution options.
• Opportunity to work within a diverse and passionate team.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed