Marketing Manager, KPMG Tax and Legal Services

KPMG•Philadelphia, PA

51d

About The Position

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team. KPMG is currently seeking a Marketing Manager, KPMG Tax and Legal Services to join our Tax organization.

Requirements

Minimum six years of recent combined marketing and digital marketing experience
Bachelor's degree from an accredited college or university
Experience developing and executing upon a strategic marketing plan for a complex business, including the following skills: market research, navigating multiple stakeholders, ROI reporting, sponsorship identification and evaluation, deep project management, buyer persona development, buyer journey development, content strategy
Prior experience working with business executives and stakeholders with a proven ability to collaborate and manage expectations of senior business leaders; ability to work well with/between groups with complementary and competing priorities to achieve common goals
Knowledge of the business environment, KPMG Law's scope of services and intersection with KPMG LLP services; should possess deep knowledge of leading practices, MarTech systems ( Salesforce, Optimizely and GenAI tools), digital/social marketing, content marketing, external benchmarks, and industry trends and understands how to apply them; capacity to derive insights and report on impact to propose strategies for growth
Experience developing and executing a strategic marketing plan for a complex business, including skills such as market research, navigating multiple stakeholders, ROI reporting, sponsorship identification and evaluation, deep project management, buyer persona development, buyer journey development, and content strategy
Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)

Responsibilities

Work closely with the Tax and Legal Services Marketing team to assist in the development of marketing strategy and manage marketing campaigns, programs, and related value propositions to support legal services go to market activities
Liaise and collaborate with other relevant marketing teams to develop and deploy national marketing programs and deliverables for use in branding and go to market activities
Assist in planning and executing multi-channel marketing strategies to target primary buyers, ensuring consistency, impact and alignment of Legal Services goals; review and analyze research and competitive intelligence to understand buyer issues
Monitor and review campaign data and metrics to make recommendations to achieve program goals
Promote content, events, and other initiatives across the full spectrum of digital/social channels
Leverage the KPMG marketing and GenAI technology tools to develop customer journeys that reflect KPMG's business priorities, drive awareness, and help generate demand for legal services
Assist in supporting legal services client hosted events and sponsorship and other participating conferences; help develop marketing material, ads, signage and any other pre-conference and onsite support needed
Actively and proactively participating in efforts to improve processes and project management

Benefits

KPMG offers a comprehensive compensation and benefits package.
KPMG is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle.
Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health.
Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year.
Additionally, each year KPMG publishes a calendar of holidays to be observed during the year and provides eligible employees two breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday.

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