Marketing Manager - James Madison University Dining

Aramark • Harrisonburg, VA

286d

About The Position

The Marketing Manager uses the 4 P's of Marketing and is responsible for implementing and executing marketing programs which support accelerated profitable growth, consumer satisfaction, and client retention within a single or multiple account(s). The Marketing Manager helps to support all critical business initiatives including pricing, selling of meal plans, overall sales growth, and consumer engagement for their account(s) and Aramark Collegiate Hospitality. The Marketing Manager upholds and represents the Aramark Collegiate Hospitality brand, the client's brand and all branding elements.

Requirements

• Requires at least 3 years of product, marketing and/or merchandising experience.
• Requires people management experience for at least 2-3 direct reports.
• Requires a bachelor's degree or equivalent experience in business or marketing.
• A proven ability to increase sales and measure the impact/return on investment on implementation of programs.
• A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically.
• Must have excellent interpersonal skills including presentation, public speaking and client interaction skills.
• Must be able to efficiently utilize social media and MS Office products to accomplish work tasks.
• Valid driver's license and vehicle.

Responsibilities

• Responsible for executing and implementing base business growth programs and strategies to increase sales, ensure pricing accuracy, drive mandatory meal plan upgrades and increase voluntary meal plan sales.
• Ensures all promotions, applicable sales enablers and other growth initiatives are implemented across the account(s).
• Responsible for driving change, with focus on sales and consumer satisfaction, that results in profitable base business growth for the account(s) and for our clients.
• Works with District Marketing Manager and operations team to write the unit specific client marketing and communication plans and tracks results.
• Responsible and accountable for the sales process, accurate data and results entered into the Meal Plan Analytics database.
• Interacts with client and maintains effective client and customer communications and relations at all levels of the organization.
• Identifies opportunities to implement new innovations, technology solutions, products and services which support sales growth and client retention.
• Ensures participation in DiningStyles and Voice of the Consumer (VOC) and presents results at team and client meetings each semester.
• Manages student peer-to-peer groups to ensure proper execution of mandatory meal plan upgrades and voluntary meal plan selling activities to achieve sales targets.
• Manage student marketing intern(s) to ensure all program logistics/graphics are complete.
• Ensures necessary training and support are provided to the account(s) and that brand standards are fully executed at all identified points of service, resulting in sustainable growth in sales, customer satisfaction and increased profits.
• Works collaboratively with the Collegiate Hospitality team to implement all national programs.
• Supports front line management with administration of Marketing, Service Excellence and Suggestive Selling training.
• Participates in the contract re-bid/extension process for their account.
• Assists other region marketing team members with EngageIQ and Strategic Account Review processes at other accounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food Services and Drinking Places
• Education Level: Bachelor's degree