Marketing Manager, Internal Communications

Lake Michigan Credit Union • Grand Rapids, MI

18d • Hybrid

About The Position

The Marketing Manager, Internal Communications will work as a liaison between the marketing department and key stakeholders who have internal communication needs for LMCU. This role is responsible for developing and executing internal communication strategies that engage, inform, and inspire employees across the organization. The Marketing Manager of Internal Communications is a highly collaborative role that works closely with leadership, Talent Management, Employee Resource Groups and cross-functional teams to ensure consistent messaging and foster a connected, motivated workplace culture.

Requirements

• Bachelor's degree in Advertising, Communication, Marketing or Business. Masters in Communication or MBA preferred
• Five years to eight years of similar or related experience, including preparatory experience in internal communications, corporate communications, or employee engagement
• Exceptional writing, editing, and storytelling skills
• Proven ability to manage multiple projects and deadlines in a fast-paced environment
• Proficient with Excel, PowerPoint, and email communication platforms
• Experience with internal communication tools and platforms (e.g., Microsoft Teams, Slack, SharePoint, intranet systems, or similar)
• Positive attitude, enthusiastic, and energetic
• Excellent interpersonal and communication skills - both written and verbal
• Creative and organized - able to simultaneously handle multiple projects
• Strategic mindset with a hands-on, collaborative approach
• Able to present ideas and concepts with conviction
• Comfortable working as part of a team, diplomatic and skilled at motivating others
• Excellent leadership skills

Responsibilities

• Develop and implement internal communication strategies to support company initiatives, culture, and business priorities
• Partner with key stakeholders to plan and deliver key internal campaigns, announcements, and events
• Serve as a trusted advisor to internal stakeholders on best practices for employee communications
• Consult and develop content that aligns with LMCU's strategic goals for various internal channels, including intranet, emails, employee signage, rewards platform and podcast
• Measure the effectiveness of communication strategies through feedback, surveys, and analytics, providing recommendations for continuous improvement
• Develop a 12-month annual calendar to guide the development of employee campaigns, communications, and initiatives throughout the year
• Manage the company's internal email calendar and ensure timely, relevant, and consistent communications
• Lead the development of internal templates and communication materials library that are on brand and effective
• Comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control

Benefits

• Weekly Pay
• Comprehensive Health & Wellness package including Medical (with prescription coverage), Dental, and vision
• Matching Health Savings Account Contributions, Dependent Care flexible spending account (FSA)
• Retirement options like 401 (k) with company match and pension.
• Paid time off: Vacation, Personal days, paid holidays, paid volunteer time, sick days, & flex time.
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees