Marketing Manager, Institutional Product Marketing

American Chemical Society • Columbus, OH

114d • $80,000 - $95,000

About The Position

The American Chemical Society (ACS) is the world's largest scientific membership association and one of the top ten peer-reviewed science publishers in the world. The Publications Division of ACS has all the characteristics of a medium-sized commercial STM publishing company: its primary competitors for authors, market-share, and talent are Elsevier, Wiley, and Springer/Nature. It is one of two ACS divisions charged with serving a dual function: generating substantial revenue - currently over $200M - to support the Society's programmatic activities and fulfilling a core mission of the Society by advancing knowledge in the field of chemistry and the chemical enterprise. ACS Publications is passionate about supporting the mission of ACS through products and services that meet the most critical needs of researchers and the scientific enterprise. We are ambitious for our customers and believe transformative technologies such as Artificial Intelligence (AI) will drive the transformation of our industry, accelerating the dissemination of the scientific discovery needed to address Earth's greatest challenges. The Global Marketing Department within ACS Publications is responsible for developing marketing strategies and integrated campaign plans to engage our target audience, drive demand, and strengthen our relationships with them. The Department's objectives for engaging our audience are to increase the brand equity and, ultimately, enable the revenue capture for the Division's product lines of over 80 journals, eBooks, and a range of digital offerings.

Requirements

• Bachelor's degree from an accredited four-year college or university.
• 4-6 years of progressive experience in marketing and/or sales, with a strong focus on business-to-business (B2B) marketing.
• Experience creating marketing campaigns that align with a standard framework such as Forrester.
• Experience creating a wide range of marketing content, including digital and print materials, in support of sales goals.
• Successful experience in launching new products within a B2B environment.
• Demonstrated understanding of the 'Pragmatic Framework' or similar structure.
• Exceptional written communication skills, including strong writing composition, grammar, and attention to detail.
• Proven ability to develop compelling product positioning and messaging.
• Strong analytical and problem-solving skills with the ability to interpret data and generate actionable insights.
• Excellent project management and organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Fluency in the English language (written and spoken).

Responsibilities

• Develop and implement comprehensive marketing strategies and tactical plans (in partnership with Field Marketing) for ACS Publications' institutional product portfolio, including online journals, ebooks, news platforms, and data solutions.
• Drive market research and analysis to identify customer needs, market trends, and competitive landscape to inform product positioning and messaging.
• Develop compelling product positioning and messaging that resonates with institutional buyers and clearly articulates the value proposition of ACS Publications' offerings.
• Create high-quality marketing content (used by Field Marketing and Sales teams) across various channels, including website copy, brochures, email campaigns, presentations, advertisements, case studies, and more, demonstrating exceptional writing composition skills.
• Plan and execute successful new product launches for the institutional market, including defining target audiences, developing launch plans, and creating supporting marketing materials.
• Collaborate closely with Field Marketing, Sales, Product Development, and other internal teams to ensure alignment on marketing strategies, positioning, and sales enablement.
• Manage marketing budgets and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data-driven decisions.
• Present marketing plans and results to internal stakeholders.
• Stay informed about industry best practices and emerging trends in B2B marketing and scholarly publishing.

Benefits

• Paid vacation leave
• Paid sick leave
• Paid holidays
• Health insurance
• Flexible spending account or health care savings account
• Dental insurance
• Life insurance
• Vision insurance
• Retirement benefits
• Short- and long-term disability
• 4-week work from anywhere

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Religious, Grantmaking, Civic, Professional, and Similar Organizations
• Education Level: Bachelor's degree