Marketing Manager II, Enterprise Product Marketing

Instacart • San Francisco, CA

1d • $126,000 - $168,000 • Remote

About The Position

We’re seeking a Product Marketing Manager to support go-to-market strategy, adoption, and growth across Instacart’s enterprise e-commerce offerings. As part of the Enterprise Product Marketing team, you’ll partner closely with Product, Strategy & Planning, Partnerships, and Commercial teams to build clear product narratives, deliver sales enablement, and execute insight-led GTM plans that strengthen the competitive differentiation of the Instacart Platform. This role reports to the Enterprise Product Marketing lead. Instacart’s enterprise technology business enables retailers and brands to build, operate, and grow modern grocery experiences online and in-store. The Enterprise Product Marketing team drives revenue and commercial outcomes by building mindshare in the grocery industry, influencing customers to buy and grow, and empowering teams to tell a consistent, compelling story about the value of our solutions.

Requirements

• 6-10 years of experience in enterprise SaaS or technology product/B2B marketing, ideally with exposure to retail, grocery, or e-commerce.
• Strong communicator and writer with the ability to distill complex products into compelling narratives and GTM assets.
• Proven ability to run cross-functional launch processes and deliver integrated programs that drive product adoption and commercial impact.
• Experience translating customer, market, and competitive insights into messaging, positioning, and strategic recommendations.
• Highly organized with strong project management skills and an execution-first mindset, comfortable managing multiple priorities in a fast-paced environment.
• Collaborative team player able to influence stakeholders across product and commercial teams
• Skilled at insights-led content creation, including presentations, articles, and educational videos.

Nice To Haves

• Experience marketing to various company sizes from large enterprises to small/medium sized businesses
• Experience marketing to a Retailer/Grocery audience
• Experience working for a high-growth company or start-up
• Technical proficiency

Responsibilities

• Develop clear, differentiated positioning and messaging for enterprise e-commerce products across the Instacart Marketplace, Storefront, Storefront Pro, and Fulfillment Services.
• Lead insight-led go-to-market strategy and execution for product enhancements and priority feature suites, driving adoption through sales enablement, content, and coordinated campaigns.
• Build scalable sales tools, master narratives, and educational resources that equip commercial teams and help retailers understand product value and best practices.
• Support retailer growth programs by developing best practice materials, success stories, nurture content, and demand pathways across the full suite of e-commerce offerings.
• Partner with Product, S&P, and Research to synthesize customer, market, and competitive insights that inform GTM planning and strengthen product differentiation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed