Marketing Manager I/II, Peer-to-Peer - Neuroscience (Migraine)

AbbVie • Florham Park, NJ

122d

About The Position

Join our Peer-to-Peer/Customer Engagement team as a key contributor, where you'll play an integral role in driving the larger team vision and ensuring our brand strategies are seamlessly implemented within Peer-to-Peer initiatives. Your focus will help align and amplify our customer engagement efforts to achieve impactful business outcomes.

Requirements

• Bachelor's Degree
• 5-7 years of biopharmaceutical or other equivalent (relevant) experience
• 2-3 years of marketing (brand or product management) experience
• Strong analytics with excellent overall business acumen
• Excellent leadership and communication skills

Nice To Haves

• 2-3 years of P2P program management, additional marketing experience is a plus

Responsibilities

• Oversee speaker utilization, programming budgets, and program/attendee metrics, including KPI reporting and monthly sales leadership updates.
• Lead the annual speaker nomination, training, and compliance processes in collaboration with key stakeholders.
• Drive P2P tactics and field communications, including speaker tours, program mix, and asset management through Veeva/MRP.
• Plan and coordinate educational tours with Key Opinion Leaders and partner with sales teams on area-specific initiatives.
• Maintain ongoing field communications, support sales leadership, and deliver initiatives to enhance Field Force Effectiveness.
• Collaborate with compliance, Field Operations, and cross-functional partners to support coaching, address compliance, and implement process improvements for P2P programs.
• Manage the P2P Team budget, manage annual planning and cost projections, track POs and invoices, and serve as liaison with finance.
• Utilize marketing skills to analyze and execute, including solidifying and growing franchise market position.
• Execute go-to-market plans.
• Make proposals and recommendations based on business direction, market dynamics and data.
• Maintain awareness of relevant market dynamics and trends, and the application on the franchise and business plans.

Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k) to eligible employees
• Short-term incentive programs
• Long-term incentive programs

What This Job Offers

• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree