Marketing Manager I/II, DTC - Neuroscience (Psychiatry)

AbbVie • Mettawa, IL

120d

About The Position

Candidates for this position can be located in either Florham Park, NJ or Mettawa, IL. Talent will be hired at a level commensurate with experience. The Marketing Manager works in collaboration with the Associate Director of Consumer Marketing and brand team(s) to develop and execute marketing plans for Bipolar I, to drive key business initiatives. This individual leads cross-functional teams to develop and execute advertising and promotional strategies, fostering strong collaboration with internal and external partners to ensure effective plan implementation.

Requirements

• Bachelor's Degree
• Marketing experience with proof of building proficiencies in all marketing skills

Nice To Haves

• Bachelor's degree in Marketing or related field equivalent.
• 4-6+ years of relevant work experience in marketing.
• Prior experience in pharmaceutical or CPG marketing.
• Strong leadership, communication and interpersonal skills, and an exceptional ability to work cross functionally with internal and external agency partners to achieve marketing goals; ability to lead without authority.
• Proficiency in core marketing capabilities such as creative development, value proposition, positioning, segmentation, investment optimization, brief writing, and delivering feedback.
• Excellent project management capabilities, good analytical and conceptual abilities, self-starter initiative and team orientation.
• Strong communication, presentation and interpersonal skills.
• Must have attention to detail, execution, and follow-through.
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products.
• Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners.
• DTC mass media (TV, Print, Web/Digital) experience.
• Experience working with marketing partners to develop custom assets.
• Understanding of digital channels and their application.
• Ability to work with all levels in a highly matrixed organization.
• Ability to influence senior management.

Responsibilities

• Lead the development and manage execution of DTC tactics for Bipolar I to drive brand awareness, disease awareness, acquisition, and/or conversion through a variety of channels which may include: social, banners, website, CRM, direct marketing, in-office, print, with a strong emphasis in digital communications.
• Develop strategic briefs for tactics, provide thoughtful and timely creative feedback, and cultivate strong, collaborative relationships with agency partners.
• Apply data driven insights to participate in the development of marketing plans to evolve the Bipolar I strategy.
• Understand and leverage trends in the marketplace impacting consumer marketing at large, and pharmaceutical consumer marketing.
• Manage projects including execution of marketing plans, initiatives and tasks. Deliver high-quality work product on time, applying agile ways of working when appropriate.
• Ensure that regulatory and compliance guidelines are followed.
• Evaluate the effectiveness of campaign strategies through measurement development to ensure positive return on investment and achieve brand objectives.
• Track and manage the consumer marketing budget while collaborating with the team to utilize resources effectively and efficiently.

Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k) to eligible employees
• Short-term incentive programs
• Long-term incentive programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree