ViiV (GSK) Marketing Manager, HIV Prevention

GSK•Durham, NC

1d•Hybrid

About The Position

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. Come join the team and help transform the future of HIV preventive care. We’re looking for a strategic, curious marketing professional who blends expertise in brand building with the spark of analytical rigor to spot patterns, solve complex problems, and turn insights into bold action. As Marketing Manager, you’ll be part of a high-performing, fast-moving team. Bring your mix of right-brain creativity and left-brain data synthesis — and help take a HIV prevention to the next level.

Requirements

Bachelor’s degree
7+ years’ experience in some or all of the following: marketing, strategic brand consulting, market research, business intelligence
Experience in preparation and delivery of executive-level presentations
Experience working with creative agencies of record

Nice To Haves

Master of Business Administration
Experience with pharmaceutical marketing and copy approval process
Experienced in business analytics
Experience and deep understanding of behavioral economics
Experience preparing and delivering written and verbal communications in a professional setting
Experience managing cross‑functional stakeholders and delivering clear, structured communication to ensure alignment on project requirements and timelines

Responsibilities

Support the development of competitive strategy and positioning recommendations.
Support the launch of Q4M from a strategic point of view.
Partner with key stakeholders to assist in the annual business planning process.
Drive strategic alignment in execution across Marketing, Medical, and Market Access.
Own Monthly Brand Health (cross-functional) meeting and read-outs, aligning the strategic implications.
Content delivery thought PRT.
Work closely with Sales Teams to better identify opportunity areas for improvement.
Partnering with research and analytics team to identify customer insights
Synthesize “upstream” and “downstream” information into potential actionable ways to strategically bolster the brand.
Partner with Strategic leads at the brand’s creative agency.
Identify innovative levers to execute the strategy with healthcare professionals, including segmentation, targeting and content.
Approximately 20% travel to meet brand needs