Marketing Manager - Geospatial

NV5 • Lexington, KY

6d • Hybrid

About The Position

The Marketing Manager will serve as a key driver of go-to-market execution for NV5 Geospatial, acting as a Marketing Vertical Point of Contact (MVPOC) for assigned business lines or markets. This role is responsible for translating business objectives into integrated marketing campaigns, managing cross-functional execution, and delivering measurable results. The ideal candidate is both strategic and hands-on, comfortable planning campaigns, managing timelines and budgets, analyzing performance, and collaborating closely with sales, operations, creative, and leadership teams. NV5 Geospatial delivers end-to-end geospatial solutions that support infrastructure, energy, environment, aviation, water, defense, and government programs nationwide. Our team blends advanced geospatial data collection, analytics, and technology-enabled services to solve complex challenges for public and private-sector clients.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3-5+ years of marketing experience, preferably in B2B, professional services, technology, or related industries
• Proven experience planning and executing integrated marketing campaigns
• Strong project management, communication, and organizational skills
• Experience collaborating cross-functionally with sales and leadership teams

Nice To Haves

• Experience with CRM and marketing automation platforms (e.g., HubSpot or similar)
• Proficiency or working knowledge of Adobe InDesign, Illustrator, and Photoshop
• Strong working experience with PowerPoint and Excel for presentations, reporting, and analysis
• Familiarity with campaign performance metrics, dashboards, and data-driven optimization
• Experience managing or contributing to social media strategy in a B2B environment
• Background in AEC, geospatial, engineering, or technology markets is a plus

Responsibilities

• Campaign Strategy & Execution Translate vertical and business objectives into effective, multi-channel marketing campaigns
• Lead campaign planning, execution, and optimization across digital, social, email, content, events, and paid media
• Manage campaign timelines, deliverables, and internal coordination to ensure on-time, high-quality execution
• Bring creativity and innovation to campaign concepts while maintaining brand consistency
• Client & Stakeholder Relationship Management Serve as a primary marketing point of contact for assigned verticals or internal stakeholders
• Maintain proactive communication and responsiveness to business-unit needs
• Gather feedback, assess satisfaction, and continuously refine marketing support and approach
• Performance Management & Analytics Monitor and report on campaign performance against KPIs including engagement, click-through rates, conversions, reach, and ROI
• Leverage data and analytics, alongside campaign and media teams, to inform decisions and optimize performance
• Support or implement A/B testing and continuous improvement initiatives
• Budget Management & ROI Manage campaign-level budgets in alignment with overall marketing budget allocations
• Collaborate with media and leadership teams to optimize spend and improve cost efficiency
• Track and communicate measurable return on marketing investments
• Cross-Functional Collaboration Coordinate closely with sales, strategy, creative, media, and operations teams
• Ensure marketing efforts align with sales objectives and business development priorities
• Contribute to a collaborative, solutions-oriented marketing culture
• Social Media & Content Strategy Support or lead social media strategy aligned to campaign goals, brand voice, and audience needs
• Collaborate on content planning, messaging, and asset development for social and digital platforms
• Monitor performance and trends to refine social strategy over time
• Problem-Solving & Adaptability Address and resolve stakeholder concerns efficiently and professionally
• Navigate unexpected challenges in campaigns, timelines, or shifting priorities
• Apply creative problem-solving during campaign execution
• Industry Knowledge & Professional Development Stay current on marketing trends, tools, and best practices, especially in B2B, AEC, geospatial, and professional services markets
• Participate in professional development, certifications, or industry events when appropriate
• Apply new tools or approaches to improve marketing outcomes

Benefits

• NV5 offers a competitive compensation and benefits package including medical, dental, life insurance, FTO, 401(k) and professional development/advancement opportunities.
• NV5 provides equal employment opportunities (EEO) to all applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.
• NV5 complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 101-250 employees