Marketing Manager, Demand Generation North America

Sinch•Chicago, IL

1d•$100,000 - $118,750•Remote

About The Position

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey. At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation! DESCRIPTION Sinch is looking for a Marketing Manager, Demand Generation – North America to join the Mailjet marketing team and drive demand generation and pipeline growth for Mailjet’s mid-market segment in the North American region. Your mission is: build and execute a scalable demand generation strategy that consistently drives qualified pipeline and revenue for the North American mid-market segment. This role is for a results-obsessed demand marketer who deeply understands the US market and is motivated by seeing their work translate directly into measurable growth. As the primary marketing partner to our North American Sales team, you will have the autonomy to define your approach and take full ownership of regional pipeline performance. DESCRIPTION Design and execute a multi-channel demand generation strategy to achieve pipeline and growth targets for the North American mid-market segment Orchestrate integrated, full-funnel programs across channels like: Paid media (search, social, display) Website and conversion-focused digital campaigns Content syndication, webinars and partner campaigns Own lead generation, nurturing, and conversion in close alignment with Sales and SDRs Translate product value into compelling messaging, content, and thought leadership that engages decision-makers and drives demand Identify, test, and scale new demand channels and tactics to accelerate growth Analyze campaign and funnel performance, using data to optimize conversion, efficiency, and ROI Collaborate with Sales, Product Marketing, and RevOps to align messaging, targeting, and execution.

Requirements

5+ years of experience in B2B marketing, ideally in a SaaS environment
Proven experience in demand generation, regional marketing, or revenue-focused roles with ownership of pipeline or growth targets
Deep knowledge of the US market, its buyers, and the best channels to reach them
A track record of running campaigns that directly contribute to sales pipeline and revenue
Hands-on experience across the demand gen mix, including paid acquisition, digital campaigns, events/webinars, and content
A self-starter with a strong sense of ownership and accountability, and bias toward action
Highly data-driven, with a test-and-learn mindset
Excellent collaboration skills across Sales, Product, and Marketing teams
This role is primarily remote, but candidates must reside near one of our hub locations for occasional collaboration: Atlanta, GA; Chicago, IL; San Antonio, TX; Denver, CO; Seattle, WA

Nice To Haves

Experience in email, martech, or marketing automation industries

Responsibilities

Design and execute a multi-channel demand generation strategy to achieve pipeline and growth targets for the North American mid-market segment
Orchestrate integrated, full-funnel programs across channels like: Paid media (search, social, display)
Website and conversion-focused digital campaigns
Content syndication, webinars and partner campaigns
Own lead generation, nurturing, and conversion in close alignment with Sales and SDRs
Translate product value into compelling messaging, content, and thought leadership that engages decision-makers and drives demand
Identify, test, and scale new demand channels and tactics to accelerate growth
Analyze campaign and funnel performance, using data to optimize conversion, efficiency, and ROI
Collaborate with Sales, Product Marketing, and RevOps to align messaging, targeting, and execution.

Benefits

STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.

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