Marketing Manager - Customer Strategy

Roche • Annapolis, IN

392d • $91,400 - $169,800

About The Position

The Marketing Manager for Customer Strategy at Roche is responsible for developing and executing customer marketing strategies to drive demand and growth within the Near Patient Care (NPC) segment. This role involves deep market analysis, collaboration with various internal teams, and the creation of initiatives that enhance customer engagement and brand presence.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of marketing, business, sales or equivalent experience.
• Strong collaboration and leadership skills.
• Excellent written and oral communication skills.
• Strong analytical, strategic thinking and critical thinking skills.
• Ability to manage multiple projects.
• Ability to travel moderately as dictated by business need.

Responsibilities

• Define and create the customer strategy plan in alignment with NPC strategy and marketing focus areas.
• Demonstrate a deep understanding of customers, competitors, and market trends.
• Develop and maintain target customer audience data sets in partnership with sales leadership.
• Lead the development and utilization of segmentation models to enhance audience reach.
• Establish a program to leverage NPC customer advocates for testimonials and references.
• Utilize customer data and insights to drive incremental demand and growth.
• Drive collaboration between sales and marketing teams.
• Manage resources and budget for assigned programs, communicating proactively on issues and opportunities.
• Report on special projects and business challenges to senior management.
• Instill leadership through role modeling and empowering others.

Benefits

• Discretionary annual bonus based on individual and company performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees