About The Position
We’re looking for a data-driven Marketing Manager, Customer Engagement to own and scale our customer marketing engine. This role is responsible for increasing engagement, retention, expansion revenue, and customer lifetime value through strategic, multi-channel lifecycle marketing. You will build campaigns and programs that drive adoption, advocacy, cross-sell, and upsell while partnering closely with Sales, Product, and Customer Success. This is a hands-on role for someone who loves building from the ground up, thrives in fast-moving environments, and knows how to translate customer data into measurable growth.
Requirements
- A Bachelor’s degree in Marketing, Business, or a related field.
- 5-7 years of experience in customer marketing or related roles, preferably in B2B or SaaS.
- Demonstrated success in campaigns driving customer engagement and advocacy.
- Strong communication, interpersonal, and analytical skills.
- Expertise with marketing automation and CRM systems, including HubSpot.
- Strong project management skills with careful attention to detail, with the ability to manage multiple projects and campaigns simultaneously.
- A creative mindset and focus on customer understanding, who thrives in a very fast-paced environment.
Nice To Haves
- Experience at a start up is a plus.
Responsibilities
- Developing and implementing customer marketing plans aligned with business goals and the customer lifecycle.
- Building new, data-driven lifecycle/drip campaigns for lead nurture, on-boarding, re-engagement, and upsell.
- Managing customer engagement and advocacy through programs like referrals, testimonials, case studies, and customer advisory boards.
- Developing customer-focused content — like user guides, newsletters, brochures, and sell sheets — and ensuring sales and customer success teams have access to relevant materials.
- Ownership of customer communications calendar, designing multi-channel (email, in-product, web, SMS, social) campaigns and promotions across products, services, and events.
- Analyzing customer data and campaign performance using CRM and marketing automation tools, and conducting customer satisfaction surveys.
- Coordinating promotion of regular webinars and in-person events (quarterly MyStudio summits and partner events), including the set up of registration landing pages, managing event follow ups, and providing necessary partner content.
- Partnering with sales, product management, and customer success for a consistent customer experience.
Benefits
- A competitive salary, bonus program, and benefits, commensurate with your experience
- Health insurance, 401k, paid time off, and sick leave
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What This Job Offers
Job Type
Full-time
Career Level
Manager
