MARKETING- Manager Communications

Sherwin-Williams • Cleveland, OH

391d

About The Position

The Marketing Communications Manager for the Protective & Marine Coatings Division at Sherwin-Williams will lead the marketing communications strategy and execution for various product portfolios. This role focuses on demand generation and sales enablement initiatives, targeting architects, specifiers, and contractors to drive sales and market share growth. The manager will oversee all aspects of marketing communications, including campaign design, content development, advertising, public relations, and internal communications, while collaborating with regional teams to align with business strategies.

Requirements

• Proven experience in marketing communications, preferably in a managerial role.
• Strong understanding of demand generation and sales enablement strategies.
• Experience with digital and print media advertising.
• Ability to develop and curate content for various platforms.
• Excellent project management skills and ability to prioritize initiatives.

Nice To Haves

• Experience in the construction or coatings industry.
• Familiarity with architect and contractor personas.
• Knowledge of public relations strategies.
• Experience with social media marketing.

Responsibilities

• Manage the segment planning and execution of marketing communications tactics.
• Design and execute demand generation campaigns and programs.
• Develop and curate thought leadership content.
• Oversee print and digital media advertising efforts.
• Manage public relations and social media initiatives.
• Coordinate direct marketing and events/trade shows.
• Launch new products and create sales collateral.
• Support internal communications and collaboration with regional teams.

Benefits

• Health insurance coverage
• Retirement savings plan
• Paid time off
• Employee discounts
• Wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: No Education Listed